3 Marketing Assets You Inherently Posses

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In order to have your share in the market, it is important that you capitalize on your marketing assets. In order to survive you have to really look at what you’ve got. You don’t always have to begin with thinking around money.

You might not think that you are a marketing and sales person, but if you own or work in a small business think again. When you’re in business for yourself – whether you like it or not, feel like you’re good at it or not – you are a marketing and sales person.

There are few things that you inherently possess, that when given enough attention can make marketing relatively easier to pursue. Important to take note is the fact that, even with all the money in the world, in the absence of these elements any marketing campaign is liable to failure.

Below is a highlight on such assets:

1. Attitude

Be enthusiastic and passionate about your value proposition to the marketplace. You know that what you offer can make a difference and have an impact on your clients. When it comes to your own marketing, if you feel good about yourself and you have self-confidence because you are doing everything for the benefit of your clients, you’ll become more attractive to prospective clients.

You must always be enthusiastic and passionate. Successful marketing takes a lot of time and effort. So maintaining a positive frame of mind is a nonnegotiable. It’ll guard your heart against being demotivated, especially when things don’t go as planned or when desired outcomes do not comes as quickly as you have initially anticipated.

2. Belief

You don’t have to have a degree in marketing to get great marketing results. Without being all too religious about it, belief is everything. You have to believe in yourself and your actions. I call it a self-fulfilling prophecy. For instance, almost everything that you deemed to be of importance, you gave it your all. So in marketing, belief is very critical.

You have to strongly believe in your idea, approach and other resources in order to make the campaign work. Why should you even bother marketing something that you readily believe will fail? If you believe that you can’t do something, you’re right – you won’t do it. On the other hand, if you believe that you can learn what it takes to get better marketing results you will.

3. Persistence

If you’re persistent in pursuing your business and your small business marketing with a positive attitude and belief that you can, sooner or later you’ll find what works for you. Let’s face it, very few things in life play out as planned. You’ll discover the marketing strategies and tactics that allow you to begin attracting attention and bringing in new clients consistently! I know because it’s happening for me.

In the business world, there are many challenges: fluctuations, pandemics, cut-throat competition, saturated markets etc., all of these mean that succeeding will take time and consistency. Press on.


Succeeding in the corporate world is not only for the special few. Many of us can succeed if we really employ the above assets. Once put in place, other key marketing considerations will fall into place.


Teboho Polanka
Teboho is a Social Worker, Writer and Inspirational Speaker. He is in pursuit of MSc. in Managerial Psychology. Graduates are able to apply psychological principles and methods to tackle challenges in the work environment and provide effective practical solutions. Acting as industrial-organizational psychologists.