“Show me the money, Yeah! Louder! Show me the money!” This is a well-known phrase uttered by characters in the 1996 film, Jerry Maguire. Show me the money is also an essential element of a solid business.
Let’s face the facts… the pandemic supplemented with the regulations and the changing business landscape will not spare your business. Old-fashioned marketing tools aren’t going to keep your business a growing and prosperous entity in today’s marketplace.
If you want to stay ahead of your business savvy competitors you’ll need to put in place these 3 tactics.
1. Watch For New Advertising Methods
You never know what will work for you unless you take the time to experiment! Who knows? The next marketing experiment you test may be a million dollar idea. Keep your eyes peeled for the latest marketing news.
It never pays to put all your eggs in one basket. Don’t neglect the tried and true marketing tools that have been successful in the past. Invest about 20 percent of your advertising budget and time into testing for new marketing strategies and new concepts. You can increase your profits drastically by incorporating social media marketing.
2. Spruce Things Up
Don’t get stuck in a rut. Yeah, you have products that have been successful for years, but what would happen if you gave them a “face lift?’ Would you attract new customers? Would your old customers enjoy the change? You’ll be surprised at what a new packaging will do for old products.
Sprucing up doesn’t have to stop with your products. A few minor changes in the store appearance can bring new life to your place of business as well.
3. Diversify
The more products you have to offer, the more insulation you have against the decline in popularity of one item. Don’t go out on a limb, when you’ve got a good thing going. Look for products and services that compliment your current products and services.
Don’t let the speed-of-light changes in the market take your business under. Stay afloat with these proven tactics.