Every person who succeeds in any calling must understand and apply the principles of successful negotiation with others known as ‘‘salesmanship.” – Napoleon Hill
It is essential to always have your consumers in mind, as you prepare a marketing strategy. The problem is that we often feel that we’ve got to come up with some grand plan in order to get our business skyrocketing again. Don’t be fooled! Getting back on top of the market isn’t as tough as it seems with these high-impact, easy-to-use fixes.
1. Advertise one item at a time
Implement a “advertise 1 item at a time” motto for your advertising strategy. Does that mean you can’t SELL more than one item at a time? No… but wait until AFTER the sale.
Your target communities are made up of very busy people. You always want to make sure that you don’t give out overwhelming advertisements. When a customer sees more than one product offered at unbelievably low prices, he’s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination – one of marketing’s greatest thieves.
Instead, offer the consumer a product that compliments his purchase in a nearby display… or even at the register. You’ll make extra profits instead of losing a sale.
2. Encourage communication
Communication between you and your colleagues as well as between you and your customers is essential. Your teammates will bring in knowledge they’ve gathered as they interact with customers. Customers will share about their preferences.
Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable. These will ensure that marketing efforts are not wasted.
Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.
3. Outsmart your competitors
The business world is characterized by cut-throat competition and to survive you must be smarter than your competitors. No one will treat you nicely because you’re starting out in business. Quietly look for new methods of advertising and new markets to target.
Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key… sub-divide your current market into smaller, more specific niche markets.
Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your way.
Conclusion
Confused customers, tough competitors and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips. Respect your hustle and get intentional and aggressive in your marketing. It is a “dog eat dog” world out there.