The social media master class is aimed at assisting marketers and aspiring social media marketers who would like to develop social media marketing and social selling as an income skill and align it with the 4th industrial revolution and the digital transformation in order to earn as freelancers or consultants.
The World Economic Forum’s Global Risks 2017 report, established that unemployment has become one of the biggest risks or threat to socio-economic stability and security globally. The Global Economy has reported the current unemployment rate in Lesotho to be 31.26% with the youth, women and people living with disabilities being the most affected by unemployment and underemployment.
The master class aims at equipping marketers with the skills that will help them set up their own freelance businesses, earn an income and contribute to the economy of the nation.
The fourth revolution is the fusion of technologies that brings together the physical, digital and biological worlds. The revolution has already had significant impacts on businesses.
With growing business transparency, increased consumer engagement and changes in consumer behaviour emerging as a result of the fourth industrial revolution, companies are adapting new ways to design market and deliver products and services in order to remain competitive. Unlike before, companies no matter the size can now compete for customers through social media marketing.
With access to new technologies that have changed the way they serve existing needs, innovative companies out-sell established businesses faster and easier than before. Access to global digital platforms that improve the way we research, develop, market, sell and distribute has helped companies to improve quality, cost and speed of delivery.
In aligning with the 4th industrial revolution, young and aspiring social media marketers can create an environment of unlimited opportunities by assisting local companies and businesses adapt to the changes the revolution has brought to the world of business and earn in the process.
What you will take from the masterclass
The master class aims to assist the learners gain in-depth knowledge on business social media, branding, and marketing tactics. Specifically on how to set:
- Social media goals, and most importantly, how to achieve them.
- Select a potentially profitable niche market
- Set up a freelance business. Set your prices, find clients and set up each client with their own social media goals, payment terms and contract.
- Recognise which social media platforms are best for each client and their social media goals.
- Create monthly reports showing clients in detail how you are achieving their social media goals.
About Shekinah Business Solutions
Shekinah Business Solutions, a global business Solutions Company is a technology and digital marketing company that specializes in driving new business to guest houses/and bed and breakfasts.
The goal is to help businesses in the hospitality space achieve a strong online presence and empower them to drive bookings to their websites and social media accounts. Their suites of products and services have one goal. To drive bookings.
They have to date created a measurable impact on the revenue of the companies they have worked with. Areas of expertise include:
- Content Marketing
- Customer Marketing
- Lead Generation
- Integrated Marketing
- Social Media Tools
- Social Media Marketing
- Customer Engagement