Fokus Group: Digital Marketing Agency in Lesotho

By Relebohile Sera


Leave it to a digital marketing company to re-imagine and update the embodiment of the online presence of your business to appeal to a modern palette.

Fokus Group has created a ruggedly sophisticated business model, capturing the grit, self-assurance and bringing a fresh service that has been lacking in the corporate environment in Lesotho.

Today ignoring the internet while developing your commercial enterprise could be a deadly mistake. Irrespective of the size, majority of businesses these days are engaged in internet marketing and advertising. That’s due to the fact that it is by far the most inexpensive way to reach masses of their target market.

Before we can forge ahead, we must revisit the foundations of digital marketing. Communicating an organization’s message about itself, its products, or its services is at the core. On top of that, undertaking research to identify a target market (demographics, options, and desires) and its wishes is key.

The outcome of promoting products, services, or advertising over the internet is to create value and yield sales.

While internet marketing is cost-effective, the greatest barrier impeding most local businesses especially small business from utilizing it has mostly been on the payment methods used by the big players like Facebook. Running online transactions has been a problem for a long time now in Lesotho but a few are getting over it.

Fokus Group has been helping its clientele run advertising campaigns on Facebook without worrying about the payment methods and the nitty-gritties of setting up an advertising campaign. This has set them apart.

At the same time, while anybody can advertise on Facebook, not everybody does it the right way. Fokus Group helps streamline your message. Whether you want to increase sales, website traffic, raise awareness, get more likes, or increase your post views, they are experts in segmenting your audience and ensuring that your message not only reaches your intended audience but also converts.

Fokus Group concentrations are on website design strategies, SEO and search engine submissions, online promotions, e-mail marketing, social media marketing, copywriting, pay-per-click advertising, content marketing and graphic design.

Many have subscribed with Fokus Group. They have also helped with Facebook marketing strategies.

If you need help with promoting your products online, sponsoring your Facebook page or posts, or need help with managing any of your online assets then this is the right team to work with Reach them via email -hello[at]fokusgroup[dot]net – or call them on 5998 6161.