“Emotional intelligence is a very important skill set, not just to be happier but also to succeed professionally.” – Daniel Lubetzky – Mexican-American Author and Entrepreneur
The above quote aptly tell us about the scope of emotional intelligence and why it is such an important skill set. There are countless stories all around us as we go through a story of our own in our life. To use emotional intelligence in stories and writing features is very important so that, as a writer, you can connect to your readers in a big way.
Recall the last time you read a novel or a short-story that attracted your attention right from the start? An action thriller that you couldn’t resist reading in one go or a horror/mystery that you read on and on in spite of being a little scared? So can you tell me what was so great about the story or novel?
What exactly is Emotional Intelligence and how does it affect us?
Simply put, emotional intelligence is what you can term as your capability to recognize your emotions as well as of others and use this wisely to guide your thinking and behavior and manage emotions to reach some destination in terms of career or any other goals in life.
Companies need to come up with emotional branding, which is related to emotional intelligence to lure their current and prospective customers as they sell feelings to their customers rather than just the products/services.
Some Varied use of Emotional Intelligence
Nowadays there are many factors that are involved in emotional intelligence as it can easily be used in the wrong way. The use of technology by fraudsters to dupe people of their money online is one of the many factors that is so much rampant. Using fake IDs and websites is easy now and online scammers use every trick in the book to make their victims succumb to their clever but evil tactics. One of them is emotional vulnerabilities and behavioural limitations. Let me offer some food for thought in this concern for the readers of this post.
There are many ways in which we all have, even once, gone through the trauma of getting scammed on the Internet. In many cases, while the person being cheated knows that he is being scammed but he continues the communication with the fraudster in a bit to salvage something or the worse could happen here. There are cases when a fraudster can have a huge impact on the way a person behaves.
Just like I have mentioned, emotional branding together with social media marketing are important strategies that companies use.
Author bio:
I’m Muhammad Osama qualified task management software professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.