If you are running a small business, you are probably looking for productive but cost-efficient marketing ideas. After all, who can afford to spend a fortune on ambitious marketing campaigns that don’t guarantee to deliver the right results?
The good thing about it is that you can rely heavily on the Internet and create a solid marketing plan with little to no costs at all. We will show you the top 10 marketing tips for small business owners.
1. Define Your Audience
How can you promote your products or services if you don’t know who’s your typical customer? The first thing you should do is define the target audience and create a buyer persona. In order to do that, start with these insights:
- Demographic information (age, location, gender)
- Interests and hobbies
- Lifestyle and habits
- Purchasing affinities
- Average education and income
2. Create a Beautiful Website
A small business without a site is highly likely to disappear soon, so you better invest in website creation. You need to think about two key objectives here:
- The visual appearance
- Website functionality
The first element is critical because you only get one chance to make the first impression, while functionality helps users to find what they are looking for quickly and easily.
3. Publish Great Content
Now that you have a website, you can begin publishing high-quality content. We recommend you to start small and focus on blog posts at first. It will help you to showcase professional knowledge and rank highly engine searches.
Jake Gardner, an essay help expert, says you should scale your marketing activities on the go: “As your business and marketing team keep growing, you can expand the content plan and start creating other formats such as videos, tutorials, guides, infographics, podcasts, and so on.”
4. Beware of SEO
Search engine optimization (SEO) is a vital concept in modern marketing because it gives you the opportunity to raise brand awareness through Google and other engines. SEO is a broad topic, but we suggest concentrating on these actions in the beginning:
- Use relevant keywords for your posts
- Add meta tags and alt tags to help search engines identify your content
- Write naturally and for real people, not for search engine crawlers
5. Social Media Marketing Is Essential
Do you know there are more than 3.6 billion social media users in the world today? It’s a massive customer base that you must exploit to promote your small business. Social media content is supposed to suit your overall branding strategy, but don’t make the mistake of creating too many accounts. On the contrary, you should focus only on platforms that attract your target audience.
6. Don’t Forget to Use Emails
Emails are old, but they are still one of the most popular business communication channels. Your website should serve as the source of subscriptions, while your job is to come up with a consistent email marketing strategy along the way.
The best option is to send a newsletter once a week and focus on a single topic. You can compile multiple resources dedicated to this subject and create a call to action that matches the content you’re delivering.
7. Content Repurposing Is Ok
No one can keep creating fresh topics week after week, small business owners in particular. In such circumstances, it is totally fine to repurpose old posts when you run out of ideas. All it takes is to change titles, refresh older posts, and add a few more stats or new trends to make them look fresh and ready for publishing once again.
8. Advertise If Necessary
Long-term marketing tactics like SEO and social networking are crucial, but you can also take advantage of online advertising. It will give you a quick awareness spike, while modern targeting solutions enable you to customize the audience and make the most of the budget invested in ads.
9. Host Events
More than 30% of business owners believe that events are the single-most effective marketing channel. Although it sometimes requires a bit larger investment, events almost always pay off through direct contact with clients, investors, and suppliers.
10. Think about CSR
Corporate social responsibility (CSR) is the last tip on our list, but it can do miracles for your business among local community members. Whenever you have a chance, make sure to support local events, teams, and charity organizations.
It will bring you closer to your customers and help you build long-term relationships with individuals who should become your loyal clients.
Up to You!
Your marketing budget doesn’t have to be huge if you make the right plan and use cheap or free tips and tactics. We showed you the top 10 marketing hacks for small business owners, but do they suit your brand strategy?
John Peterson is a blogger at the professional writer service in London, UK. He is interested in topics such as digital marketing, business, finance, and education. Apart from that, John enjoys traveling and meeting new cultures and languages.