The One Show is the world’s most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry.
The One Show has a rich legacy of honoring some of the most groundbreaking ideas created by some of the most remarkable creative minds.
For the 2024 edition, the organizers have added new categories across all disciplines. Category Highlights Include:
- Commerce
- B2B
- Packaging
- Creative Use of Humor
- Creative Use of Drama
- For Good
- Creative Use of Technology & AI
- Innovative Use of Media
- Expanded Innovation Categories
This year, The One Show introduces the “Best of Non-Profit” award to recognize the powerful work done for non-profit clients.
Entries must be submitted by industry professionals only, including freelancers. Student or spec work is not accepted.
The One Show accepts and celebrates entries from around the world. All work should be submitted in its original language.
The One Show 2024 – Entry Fees
Entry fees depend on the discipline and the entry period. Please check https://oneshow.org/fees/ for further details.