The Importance of Company Awards

Photo by Claudio Schwarz on Unsplash

Who can deny our inherent desire to feel appreciated? Who can truthfully say they do not crave recognition? One universal and noteworthy characteristic of human beings is to seek accolades for their accomplishments.

I think, all of us crave rewards and our egos are bruised every time someone other than us gets rewards and not us. Underground we fume with anger when the recognition we think we deserve isn’t offered.

Not that is a bad thing, to want to feel appreciated. We’re all human and that can cause adrenalin to flow right through and bring incredible joy to us all. Otherwise, life will be boring and worse still, feel purposeless.

From childhood to maturity we are captivated by the lust for recognition in some form or the other especially for remarkable work (if any) done by us.

Speech is a viable means to honor a person in our day-to-day life. Yet, in areas like the corporate sector, words are not enough to regard an employee’s outstanding contribution. There ought to be something more to proclaim his attainment. For this, the corporate world relies largely on awards.

An award is an ideal way to express the unspoken feelings of one and many other individuals towards its recipient. Since corporate prizes are not mere an emblem of appreciation and gratitude but also an instrument to boost up one’s morale and trigger further progress, they should be perceivably exclusive or special.

William Graig on The role of Awards in maintaining Company Culture nicely outlines these important facts:

  • Awards benefit leadership and employees alike: awarding employees for exemplary work is a great way to recognize team members committed to your company’s values and your intended business direction.
  • Recognition Programs help you gain and retain talent: creating some type of awards program within your company will also have the added benefit of helping you attract and ultimately hang on to the best talent in your field.
  • A boost for all involved: both corporate awards and employee awards are an important part of the modern workplace. The former helps companies establish themselves as pillars of the community, and results in brand awareness for all the best reasons.

For managers who may be feeling frustrated about the indifference to work demonstrated by their subordinates, the secret is to focus on improving their organizational climate.

Reward employees for their dedication. Demonstrate some level of recognition. Recognize their diligence, show appreciation. This will not only boost their spirit and willingness to go extra mile, it will improve your organizational health. Rewards from this new environment are insurmountable.


Teboho is a Social Worker, Writer and Inspirational Speaker. He is in pursuit of MSc. in Managerial Psychology. Graduates are able to apply psychological principles and methods to tackle challenges in the work environment and provide effective practical solutions. Acting as industrial-organizational psychologists.