Technology for small businesses, this is where to start

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Photo by rawpixel on Unsplash
Photo by rawpixel on Unsplash

We’ve transitioned into a digital economy. A lot of what we do involves use of technology. Ignoring this fact, has reduced the chances of many small businesses in succeeding.

Are you losing out on sales and customers by ignoring new tech?

There are three main technology components that should be at the centre of every new business venture: a CRM platform, a financial software and an application for mass communication. These technology components will allow you to stay organized, manage cash flow and rapidly communicate.

CRM (customer relationship management) software

CRM platforms offer a powerful database that contains vital information on customers, vendors, employees, partners, suppliers and leads. They also have capabilities for real-time dashboards, sales forecasts and a slew of other business data like tasks, schedules and customer support tickets.

This technology allows you to stay organized and quickly find contact information and relevant data. CRM systems are also important because they are the hub for other technologies to connect.

Financial Systems

Financial systems or accounting applications like QuickBooks give small businesses complete insight into their financial worlds. They offer a single point for you manage your business accounts.

Some tools for business accounting are completely free and easy to use. Some more options include Zoho Books, Wave, Free Agent and Xero.

Communication Tools

There are various tools available for small business owners to stay in touch with clients. Whether you connect using software, a mobile app, or social media, ensure that you reach as many prospective clients as possible.

Easy tools to get started with include WhatsApp for Business, Emails, Messenger, and Skype. Chat tools are mostly effective as they are faster than email and phone calls. Social Media platforms also offer a range of tools specifically tailored for businesses. The advantage with using them is a high level of automation they offer.

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