At Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
Description
To perform analysis and manage the realization of M-pesa base management objectives through provision of a core set of reports that measure and track base activity, deep-dive analyses and the development & enhancement of segmentation and predictive models, specifically churn and product propensity models.
Job Responsibility
- Review customer contact activity to provide feedback on the high-level targeting/eligibility rules, offer prioritization, use of propensity models and channel selection based on knowledge of the customer base and previous outcomes and results.
- Ensure improvement of Churn and improvement of retention by enhancing customer longevity through optimizing customer experience.
- Communicate delivery of insight for the customer base to the rest of the business, including actionable value- and needs-based segmentation and predictive models, linked with competitor intelligence, and market research.
- Extensively employ data, quantitative analyses, statistical models (for both explanation and prediction), and fact based management techniques to drive firm decisions and actions.
- Analyze commercial impact of BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize lifetime value.
Requirements
- Degree in BSc Computer Science / B.Eng. /Actuarial Science (or similar tertiary qualifications).
- 3 years’ experience working with all aspects of data analysis, predictive models and customer segmentation
Closing Date: 8th October 2021
Skills
Modern Marketing Leadership
Data Analytics and Insights
CVM Campaign Development and Management
Always on Marketing