Specialist Marketing Communication Retail – Centurion, Gauteng

Objectives of the Position:

Key Duties and Responsibilities:

• Retail Communication Strategy for Dealers: Communication recommendations that support international and local brand guidelines, as well as tactical campaign support to assist the retail partners in achieving sales objectives.

• Retail Advertising & Communication: Manage all agencies to create and execute strong through the line retail tactical communication campaigns, as well as supporting product launch campaigns for the retailers (based on the relevant brand campaign). Strong and exciting POS appearance. Clear guidelines for dealers, integrated communication with the sales team (communication toolkit). Within budgets and agreed timelines. Dealer Management: Dealer interaction and feedback loop. Provide monthly/quarterly review and feedback to the dealer network team.

• Pre-Owned Marketing: Manage all aspects relating to Pre-Owned Marketing – Below the Line and Above the Line, POS material development and retail campaign development in conjunction with relevant agencies and Pre-Owned stakeholders. Development of the CPO Marketing strategy and launch in conjunction with agencies and Research Company.

• Management and leveraging of various sponsorship assets to ensure maximum ROI, engagement and integration.

Skills

• Advertising principles and mediums

• CI Standards
• Industry and Competitor Intelligence
• Events Management
• Marketing and Communications Principles and Best Practice
• FCPA/Corporate Governance
• People management

• Digital marketing

Specific knowledge

• Customer Base
• Advertising principle and mediums
• CI Standards
• Industry and Competitor Intelligence
• Events Management
• Marketing and Communications Principles and Best Practice
• FCPA/Corporate Governance

Experience:

Mercedes-Benz South Africa is proud to be an equal opportunity employer. All qualified applicants will be considered, however the following will apply:

Foreign nationals must qualify for a work visa/permit as per the provisions of the Immigration Act 13, 2002.

Division’s Employment Equity Plan in terms of the Employment Equity Act, No 58, 1998.

Code of good practice on the employment of people with disabilities.

Only applications submitted online www.daimler.com/career will be considered. Applications sent by email WILL NOT be considered. Email address provided for query purposes only.

IMPORTANT: For an optimal selection process, please attach all relevant documents.

If you are hardworking, passionate with excellent leadership skills, who wants to work for one of South Africa’s certified Top Employers, please apply on or before 23 March 2019.