Specialist: M-Pesa Marketing


At Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference. 


Role Purpose

Reporting to the Manager Marketing & Brand, the Specialist m-pesa Marketing is responsible for developing, managing, and monitoring end to end go-to-market (GTM) plans for all m-pesa campaigns, activations, and coordinate all m-pesa corporate events working in close partnership with the m-pesa business unit and service points to drive awareness, excitement, and usage that delivers on business targets and marketing objectives.


Compile comprehensive GTM plans for new and existing products to support business objectives and drive up revenue

Develop, coordinate, and support placement of content for electronic media, including TV, radio, multimedia, and new media platforms for new and existing m-pesa products and launches.

Develop briefs for relevant outsourced companies and suppliers on campaign, events, and promotions requirements.

Project manage the creative, layout and content of below-the-line and above-the-line campaign and advertising material.

Conceptualise and design creatives for all m-pesa campaigns.

Plan and oversee rollout of m-pesa campaigns and product launches in the market, across the network in stores and the retail environment in consultation with M-pesa, Sales & Distribution and Customer Operations business units.



A Degree or advanced technical qualification (B.Tech) in Marketing, Advertising, Communications or related.



At least 4-5 years’ experience in Marketing, Advertising, or Communications for services, with experience of telecoms and financial services industries being a distinct advantage.


Required Competencies

The job requires in-depth knowledge and understanding of marketing management and advertising principles

Knowledge of the telecommunications and financial services industry – the market, customers, competitors, and service offerings

Knowledge of marketing campaign planning, events management and product sales promotions

Planning & analytical

Decision making

Attention to detail

Problem solving

Apply here!