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Description
Role Purpose
Reporting to the Manager Marketing & Brand, the Specialist m-pesa Marketing is responsible for developing, managing, and monitoring end to end go-to-market (GTM) plans for all m-pesa campaigns, activations, and coordinate all m-pesa corporate events working in close partnership with the m-pesa business unit and service points to drive awareness, excitement, and usage that delivers on business targets and marketing objectives.
DELIVERABLES
Compile comprehensive GTM plans for new and existing products to support business objectives and drive up revenue
Develop, coordinate, and support placement of content for electronic media, including TV, radio, multimedia, and new media platforms for new and existing m-pesa products and launches.
Develop briefs for relevant outsourced companies and suppliers on campaign, events, and promotions requirements.
Project manage the creative, layout and content of below-the-line and above-the-line campaign and advertising material.
Conceptualise and design creatives for all m-pesa campaigns.
Plan and oversee rollout of m-pesa campaigns and product launches in the market, across the network in stores and the retail environment in consultation with M-pesa, Sales & Distribution and Customer Operations business units.
Qualifications
A Degree or advanced technical qualification (B.Tech) in Marketing, Advertising, Communications or related.
Experience
At least 4-5 years’ experience in Marketing, Advertising, or Communications for services, with experience of telecoms and financial services industries being a distinct advantage.
Required Competencies
The job requires in-depth knowledge and understanding of marketing management and advertising principles
Knowledge of the telecommunications and financial services industry – the market, customers, competitors, and service offerings
Knowledge of marketing campaign planning, events management and product sales promotions
Planning & analytical
Decision making
Attention to detail
Problem solving