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Description
Role Purpose
Responsible for driving CVM initiatives from a business perspective, ensuring the effective management of the postpaid subscriber base in the various perspectives (for GSM & M-Pesa): Retention, Upsell, Cross Sell, In-Sell.
Key Deliverables
Develop and drive the implementation of the CVM Post Paid and EBU strategy for VCL, enabling the business to drive revenue targets as set and increase the necessary pipeline conversions.
Oversee the rollout of various Retention activities, which are designed to reduce churn, increase Life Time Value, and improve the Life Cycle Management process for our customers.
Monitor and report retention KPIs and status against targets and budget
Develop and supervise monthly / weekly / daily monitoring and analysis of Consumer churn (voluntary & financial) within the different product groups and customer segments and propose adequate marketing actions accordingly.
Ensure optimal targeting of customers through segmentation and predictive analysis (Machine Learning – Neural Networks, Linear regression, etc)
Core Competencies
Relationship management with internal and external service providers/vendors
CVM & Analytic background
Strong SQL Database knowledge
Experience working in cross functional teams
Machine Learning Knowledge
Experience with aspects of business analysis
Financial Skills (business cases)
Qualifications & Experience
Degree in Computer Science / B.Eng./Actuarial Science or similar.
Any Artificial Intelligence related certification will be valuable
Strong experience in telecommunications and financial services
3 years’ experience working with all aspects of business analysis, system analysis, development, testing, implementation and production support.
Experience in interfacing between business and technology.