Flourish & Thrive Academy is seeking a Marketing Manager to create and oversee and manage the production of content across all marketing channels including our blog, social media and social search channels for the brands. .
You’ll be responsible for curating and producing branded content, SEO, creating a cohesive social media strategy with said content, planning, managing and implementing the marketing calendar. You’ll filter content through the “Know, Like and Trust Factor” of content curation (in collaboration with the marketing team), curate images for the blog, messenger, social media, youtube, post social media content on a daily basis, engage with our followers, anticipate what’s next and come up with new strategies for content management and marketing.
You’ll develop a game plan that encompasses the overarching direction of Flourish & Thrive Academy and work closely with our marketing strategy to implement. You’ll also be responsible for working directly with our content writers to curate the correct content, create eye-catching social media graphics and other members of our team to make sure the blog content, social search, and social media is running smoothly and on point with our marketing calendar.
Our motto is community and collaboration over competition. Our customers are the cornerstone of our success and customer retention is our utmost priority. You’ll be required to deep dive and understand our audience’s buying patterns and behaviors and use that to make the best decisions for overall revenue and sales growth.
You’ll also be responsible for detailed tracking and curating metrics on social media, email and the blog to improve conversion rates while lowering costs per lead. We’ll also require you to give feedback on copy, graphic design and other promotional materials and work with our team closely to improve all of these things.
We are looking for someone to work 15-20 hours per week in a virtual position. These hours would need to be worked within normal working hours of 9am – 5pm EST. During launches and promotions, we may need up to 20 hours per week, but that will be determined on a case by case basis.
Your Duties:
- Manage a detailed, strategic content calendar and posting schedule to increase engagement including the following platforms:
- ManyChat automation and threaded messages
- Manage the production of content with our content creation team.
- Oversee metrics and tracking to optimize our content to increase engagement, exposure and growth
- Test our assumptions – think beyond the status quo and what our competitors are doing
- Oversee content consistency
- Report our content marketing results to the team
- Increase overall growth and customer retention
- Mentor and train members of the marketing team to make sure our skills are constantly up to date
About You
You love online content marketing and social media. Get better conversions from your efforts is exciting to you. You’re detail-oriented, results-focused, enjoy learning new ways to market and consider yourself to be on the cusp of the newest marketing trends.
Contributing to a team, achieving goals and conceptualizing new ideas.. You’re a creative problem solver and think outside the box. You’re experienced at strategic planning and taking big picture ideas to a granular level so you understand how all the pieces of the puzzle fit together.
You have a sense of humor and enjoy being a part of a fast-paced company where you may be required to pivot often. The position is remote, “work from home” role, therefore, you’re a self-starter, great at time-management and workflow while taking ownership of your projects.
You’ll be working with a mix of content marketing, social media marketing, and email marketing. (And whatever else you see fit to throw into the mix!)
You also have:
- A+ verbal and written communication skills
- Experience and expertise in launching and managing comprehensive, measurable online marketing campaigns
- A data-driven mind – you always check the data before making a decision and take pride in recognizing the most important data to make informed decisions that can be tested.
- A love for creating and scaling systems and turning successful efforts into ongoing, automated systems
- Expertise in content marketing
- A passion for learning and teaching yourself new things. You love finding tools and resources and becoming an expert in them.
- Creative, outside the box thinking – always thinking beyond the status quo to test and integrate next level strategies
- Extremely strong integrator and implementation skills
- Strong attention to detail and a checklist-driven style to make sure that everything is working smoothly before a campaign goes live
- Quickly learn new technology and CRM Software (we use Infusionsoft)
- Experience updating a wordpress blog
- Have a natural knack for technology and learning new platforms
About Us
Flourish & Thrive Academy (http://FlourishThriveAcademy.com) empowers jewelry designers and makers to create unforgettable brands, make more and sell more with the right clients.
We are the premier online education resource for the jewelry industry by providing the best branding and business education, the best coaches, top rated and recognized podcast, and the best industry networking opportunities.
We are founded on the core values of:
- Community and collaboration over competition
- Excellence in coaching, products and services
- Transparency, accountability, and support
- Growth mindset to always be learning and improving
- Building strong relationships with industry insiders
The company is self-funded and profitable. The CEO holds a firm commitment to building the business based on existing cash flow so that we can create sustainable, consistent, manageable growth.
Our team is completely virtual and we all work from our own offices (either home or otherwise). We are quick to innovate and also dedicated to having fun in the process. We take pride and ownership in what we are doing and are committed to excellence as a jewelry industry leader in online education.
Even though we are a startup, we have a firm commitment to work-life balance and respect that we all have vibrant lives outside of work. However, as a team, we commit to completing projects on-time or early. We adore and respect each other but love to push one another to grow
Commitment – 30-40 hours a week. The schedule is flexible and will be discussed during the interview process but you do need to work some each Monday through Friday and some posting on weekends.
How to apply – Send your cover letter and resume to our Operations Manager, Denise. Deadline to apply is March 2, 2020.
Job Type: Full-time
Salary: $17.00 to $20.00 /hour
Experience:
- WordPress: 1 year (Preferred)
- Content Writing: 2 years (Preferred)
- Social Media Marketing: 2 years (Preferred)
Work Location:
Schedule: