Come join the Intuit Education team as a Marketing Manager focused on introducing the Intuit brand and products to our next generation of customers and employees. The primary responsibility of the role is to Support the promotion of Intuit Education Career and Financial Readiness initiatives to educational institutions across the globe.
Develop and execute direct and strategic partner go-to-market strategies to achieve awareness & adoption of initiatives and programs. You will partner closely with Intuit Education Strategic Partner Managers, internal key stakeholders, as well as external strategic partners, to accelerate the impact on students and teachers.
Strategy: In collaboration with Strategic Partner Managers, leverage deep customer empathy to develop the go-to-market strategy to drive Intuit Education initiatives through educational institutions.
Marketing Campaigns: Develop marketing campaigns that will drive awareness and adoption of career and financial readiness initiatives both directly to educational institutions as well as through strategic partner programs.
Execution: Own and drive the execution of marketing events and campaigns while collaborating with Strategic Partner Managers, Account Managers, and other key internal and external stakeholder groups.
Communication: Partner with external and internal communications team to develop messaging and share the Intuit Education strategy and success stories through a variety of channels.
Success Metrics: Create, track, and report out on success metrics for Intuit Education events and campaigns.
Budgets: Provide input and manage to event and campaign budgets.
- Experience: Marketing professional with minimum of 5 years of experience
- Strategic Thinking: Proven experience developing marketing campaigns. Previous experience marketing to educational institutions a plus
- Digital-Savvy: Understands variety of digital marketing platforms
- Collaboration: Strong ability to work with cross-functional teams on development and execution of marketing programs
- Independence: Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously
- Education: BA / BS required with related work experience in marketing and/or sales