Auto req ID: 206203BR
- Lead and deliver against Brand and communication Strategy of seeding the ice tea category
- Lead the development of 360 Integrated Brand Communication, that works across all countries in the region
- Drive for leading edge digital, activation and media planning to drive cut through for a niche, small brand
- Lead regional LIT Innovation Projects, on core and opportunities
- Driving Business Alignment
- Leading discussions with the bottlers marketing team , to ensure alignment on brand plans
- Drive implementation of the brand plans by working closely with the bottlers and Pepsico system
- Driving white space entry strategy
Business skills
The candidate should have equal passion for crafting mixes and deploying marketing plans
- Strong experience in Marketing, particularly previous experience with innovation management and digital marketing
- Strong influencing and people management skills – ability to engage/motivate colleagues and stakeholders behind a project
- Strong discipline of deploying 360 marketing programmes
- Proven ability to manage a matrix organization (cross-functional / cross-border)
Competencies
- With the stage of business in Africa, we need someone with high accountability and responsibility and proven track record of success in big scale projects
- Experience in Africa is a nice to have.
- Should be a true leader, Whilst we have the backing and support of our two parent companies, our entrepreneurial set up gives us real autonomy. Our roles are broad, our responsibilities big and our experiences even bigger. We have high visibility and great exposure – to senior leadership and talented colleagues all over the world. It means we need to be impactful, smart influencers. And it means that we can get involved in the end-to-end business in a way that’s just not possible at our parent companies.
- We need someone with a growth mindset leadership style, in constant search of new opportunities for growth
Main interactions:
- Marketing Director
- Pepsi Inter /Pepsi Bottlers/ MU Marketing teams
- Business Director
- Regional Leadership Team (brand agenda and innovation)
- Lead Creative Agency (DDB) and multiple agencies for digital, adaptation, BTL activation etc.
- Unilever Regional Innovation Center & R&D
- Strong experience in Marketing, particularly previous experience with innovation management and digital marketing
- Strong discipline of deploying 360 marketing programmes
- Proven ability to manage a matrix organization (cross-functional / cross-border)
- Strong influencing and people management skills – ability to engage/motivate colleagues and stakeholders behind a project
“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act”
Job Type: Regular