Position: Sales & Marketing Manager
Reporting to: MD Engen Lesotho
Division: Commercial International Business
Job Purpose
To develop, implement & manage the sales & marketing function (Retail / Commercial / Lubes) – inclusive of the brand and communication strategy – to ensure continued profitability and optimization of business processes. To also increase the sales turnover & market share of Engen’s convenience stores & APOs through effective management of merchandising, sales & promotions, profitability & administration.
What you will be doing:
MARKETING STRATEGY FORMULATION AND EXECUTION
- Conduct market research to inform Sales & Marketing Strategy and develop the Sales & Marketing Strategy aligned to the company’s approved business plan.
- Manage the implementation of S&M strategy through the sales team and allocate work to Area Managers and support the execution process.
- Develop and execute marketing strategies, by product & segment, through evaluating product portfolio, mix, customer, and external market environment analysis ensuring alignment with market dynamics and global technological advances. Obtain guidance & approval of marketing activities from the CMO.
PROFITABILITY MANAGEMENT
Develop cost-effective product delivery strategies to reduce the Cost-to-Serve and formulate, drive the product pricing through CVP, pricing profile.
Manage and monitor price performance & value leakage in collaboration with the Finance team to ensure alignment with external market and sustainability of the business.
Lead team in identifying or evaluating individual customer profitability through detailed profitability, costing and pricing tools.
BUSINESS RETENTION AND GROWTH
- Base business protection – protect existing customer base by developing sector-specific CVPs, and where possible, customer-specific offerings. Improve the share of wallet on key accounts.
- Creative business development and growth new product offerings and create CVPs, sales aids and brochures for each vertical.
- Introduce innovative differentiators for the indirect sales channel e.g., digital solutions, e-commerce.
- Formulate indirect sales channel branding initiatives and evaluate market value propositions and product enhancements to position Engen Lubricants as a market leader.
- Support the Brand & Product team in developing appropriate product line to meet current and future customer requirements.
- Drive Business Development and Pipeline Management activities for Direct sales
- Co-ordinate product label designs for the automotive product line to ensure conformance to brand guidelines.
ASSET MANAGEMENT
- Managed capital investments – Review business proposals from the sales team to ensure that they are within investment parameters.
- Optimally utilize Asset base – ensure a valid and complete asset register.
- Asset base well-maintained – coordinate with engineering team to ensure that planned and unplanned maintenance is carried out.
- Network management – ensure that all relevant information about the network is available and up to date (SoTs, Upgrades, etc.)
- Network development – initiate and update the network development plan (NTIs, NTEs)
MIN QUALIFICATION AND EXPERIENCE
- NQF Level 7 (Degree in Business/ Science/ Marketing)
- 8 years’ experience in Sales & Marketing/ Strategy Development
- Experience in developing/ implementing Marketing strategy.
- 3 years people management experience
ADVANTAGEOUS
- Degree in Strategy Management
- 5 years in Lubricants/ A&P or FMCG business
The position may require national and international travel.
https://careers.engenoil.com/job-invite/12427/