Company: Lila Investments Group (Pty) Ltd
Location: Butha-Buthe HQ, Lesotho
Department: Operations Department
Lila Investments Group (Pty) Ltd invites applications from suitably qualified Mosotho candidates for the position of Sales Manager – Fuel & Aggregates. The successful candidate will lead business development, key accounts and sales execution in the fuel, aggregates and related industrial markets from Butha-Buthe, Lesotho.
Reporting and Role Boundaries
- Owns the sales pipeline, account development and commercial follow-up; does not independently approve credit limits, procurement commitments or pricing outside approved parameters.
- Marketing generates market visibility and leads; the Sales Manager is accountable for conversion and customer relationships.
- Procurement and Operations confirm availability, cost and delivery capability before commitments are made.
- Finance retains responsibility for credit approval, invoicing controls, receivables reporting and payment allocation.
Key Responsibilities
Sales Strategy and Pipeline
- Develop annual and monthly sales plans for fuel, aggregates and related customer segments.
- Build a qualified pipeline across construction, mining, transport, government, commercial and institutional customers.
- Set account, volume, margin and conversion targets and report performance weekly and monthly.
- Monitor market pricing, competitor activity and demand trends.
Key Account Management
- Develop and maintain relationships with high-value customers and decision-makers.
- Understand customer consumption, specifications, delivery requirements and contracting cycles.
- Prepare proposals, quotations and account plans in coordination with Finance, Procurement and Operations.
- Resolve commercial issues and ensure customer complaints are followed through.
Order and Delivery Coordination
- Confirm stock, supplier, transport and delivery capacity before committing customer orders.
- Maintain accurate opportunity, quotation, order and delivery records.
- Coordinate forecasts with Procurement and TJ Logistics where transport support is required.
- Support receivables follow-up and escalate overdue or disputed accounts.
Team and Performance Leadership
- Recruit, coach and manage sales personnel and set clear territories or account responsibilities.
- Implement sales-call plans, CRM discipline and customer-visit reporting.
- Work with Marketing on campaigns and with the Administrator on records and reporting.
- Maintain ethical selling practices and compliance with approved pricing and credit policies.
Key Performance Deliverables
- Growing, measurable pipeline and sales conversion by customer segment.
- Achievement of approved revenue, volume and margin targets.
- Strong key-account retention and documented customer plans.
- Reliable sales forecasts supporting procurement and logistics planning.
- Reduced order errors, unapproved commitments and unresolved customer issues.
Minimum Qualifications and Experience
- Bachelor’s degree in Sales, Marketing, Business, Commerce or an equivalent qualification.
- At least five years of demonstrable B2B sales-management experience.
- Experience in fuel, aggregates, construction materials, mining supplies, transport or industrial products is strongly preferred.
- Proven record of managing key accounts, negotiating commercial terms and meeting sales targets.
- Strong numerical ability, margin awareness and experience using CRM, ERP or sales-reporting systems.
- Valid driver’s licence and willingness to travel extensively.
Knowledge, Skills and Personal Attributes
- Commercial drive balanced with pricing and credit discipline.
- Relationship-building and high-level negotiation.
- Forecasting, pipeline management and sales analysis.
- Clear communication and proposal-writing ability.
- Team leadership and accountability management.
- Integrity and reliable cross-functional coordination.
Application Deadline
Closing Date: 29 August 2026
Only shortlisted applicants will be contacted. Appointment is subject to satisfactory reference, qualification and background checks.
Disclaimer: The response period is 14 days after the closing date. Applicants should regard their applications as unsuccessful if they have not been contacted during the response period.