Procurement Notice / Advertisement
Form Reference
Form AM 10-7 (October 2012)
Issued: October 2012 (BFM/FPC)
Procurement Method
Open International Competition (OIC)
Country of Destination
- Botswana
- Eswatini
- Lesotho
- Namibia
- South Africa
- Zimbabwe
Reference Number
UNESCO.HAR.2026.RFP.002
Description
Develop Destination Management and Marketing Strategies for six (6) participating heritage sites.
Deadline for Submission
29 June 2026, 23:59 (GMT +2)
Overview
The United Nations Educational, Scientific and Cultural Organization (UNESCO) hereby invites qualified firms, consortia, or entities to submit proposals for the development of Destination Management and Marketing Strategies under the Africa–Europe Partnerships for Culture: Promoting Culture and Heritage-Based Sustainable Tourism in Southern Africa (AEPC) project.
Assignment Coverage
The assignment will cover six participating countries and sites:
- Botswana – Tsodilo Hills World Heritage Site
- Eswatini – Matsanjeni North Inkhundla (Lubombo Biosphere Reserve)
- Lesotho – Morija Cultural Landscape
- Namibia – Twyfelfontein World Heritage Site
- South Africa – ǂKhomani Cultural Landscape World Heritage Site
- Zimbabwe – Matobo Hills World Heritage Site
Objective
The objective of the assignment is to develop comprehensive and actionable Destination Management and Marketing Strategies to:
- Strengthen destination governance
- Enhance positioning and marketing
- Promote sustainable, inclusive, and heritage-based tourism
The assignment will include destination diagnostics, stakeholder consultations, and preparation of strategies with clear implementation roadmaps and investment priorities, aimed at improving visitor experience while supporting conservation and community benefits.
Bidding Information
Interested companies wishing to participate in the Request for Proposals (RFP) must request a complete set of Solicitation Documents, available free of charge, from the UNESCO contact person at the address below.