JOB DESCRIPTION
DEPARTMENT: PUBLIC RELATIONS
JOB TITLE: PUBLIC RELATIONS MANAGER
REPORTS TO: CHIEF EXECUTIVE OFFICER
Job Summary
The Public Relations Manager at the Lesotho Tourism Development Corporation (LTDC) is responsible for developing and implementing comprehensive public relations strategies that enhance the organization’s image and promote Lesotho as a premier tourism destination. This role involves managing communications, media relations, and stakeholder engagement to support the LTDC›s mission and objectives.
The position may require frequent/ occasional travel to attend events, media briefings or public relations related issues. A flexible work schedule may be required to meet deadlines or to handle time sensitive media inquiries.
Key Tasks and Responsibilities
Strategic PR Planning
- Develop and execute a strategic public relations plan that aligns with LTDC’s goals of promoting tourism in Lesotho;
- Identify target audiences and craft tailored messaging to effectively reach them.
Media Relations
- Build and maintain strong relationships with journalists, media outlets, and influencers to secure positive coverage of LTDC initiatives;
- Prepare and distribute press releases, media kits, and other communication materials that highlight tourism opportunities in Lesotho.
Crisis Management
- Develop and implement crisis communication strategies to address potential issues that may impact the LTDC’s reputation;
- Serve as the spokesperson for LTDC during crisis situations, ensuring clear and consistent messaging.
Content Creation
- Oversee the creation of engaging content for various platforms, including the LTDC website, social media, newsletters, and promotional
materials; - Ensure all content reflects the organization’s branding and messaging guidelines.
Event Management:
- Plan and coordinate promotional events, media briefings, and community outreach initiatives to raise awareness of tourism opportunities
in Lesotho; - Collaborate with stakeholders to ensure successful execution of events.
Stakeholder Engagement:
- Foster relationships with government agencies, tourism operators, and community organizations to promote collaborative public
relations efforts; - Engage with local communities to highlight their contributions to the tourism sector.
Monitoring and Reporting:
- Monitor media coverage and public sentiment regarding LTDC and the tourism industry in Lesotho.
- Prepare regular reports on PR activities, the impact of PR campaigns and media coverage, and public perception, providing insights for
continuous improvement.
Education and Qualifications
- A Bachelor’s Degree in Public Relations, Communications, Marketing, or a related field.
A Postgraduate will be an added advantage
A minimum of five (5) years of experience in public relations or related fi eld or communications, preferably within the tourism or hospitality sector.
Personal Attributes
- Excellent Communication Skills: Strong verbal and written communication skills, with the ability to engage diverse audiences effectively.
- Creativity and Innovation: Ability to develop creative campaigns and strategies that capture public interest.
- Interpersonal Skills: Strong relationship-building skills, with a focus on collaboration and teamwork.
- Attention to Detail: Meticulous attention to detail in all communications and public relations activities.
- Familiarity with PR analytical tools and media monitoring platforms.
- Experience in event planning and management.
- Experience in content creation
Deadline for submissions is 7th February 2025 and applications should be emailed to [email protected]. For more information please contact 22327506