JOB ADVERT
Department: Public Relations
Job Title: Public Relations Manager
Reports To: Chief Executive Officer
Job Summary
The Public Relations Manager at the Lesotho Tourism Development Corporation (LTDC) is responsible for developing and implementing comprehensive public relations strategies that enhance the organization’s image and promote Lesotho as a premier tourism destination. This role involves managing communications, media relations, and stakeholder engagement to support LTDC’s mission and objectives.
Key Tasks and Responsibilities
Strategic PR Planning
- Develop and execute a strategic public relations plan aligned with LTDC’s tourism promotion goals
- Identify target audiences and craft tailored messaging to effectively reach them
Media Relations
- Build and maintain strong relationships with journalists, media outlets, and influencers
- Prepare and distribute press releases, media kits, and other communication materials
Crisis Communication
- Develop and implement crisis communication strategies
- Serve as LTDC spokesperson during crisis situations
Content Creation
- Oversee creation of engaging content for LTDC platforms (website, social media, newsletters, promotional materials)
- Ensure content aligns with branding and messaging guidelines
Event Management
- Plan and coordinate promotional events, media briefings, and community outreach initiatives
- Collaborate with stakeholders for successful event execution
Stakeholder Engagement
- Foster relationships with government agencies, tourism operators, and community organizations
- Engage local communities to highlight their contributions to tourism
Monitoring and Reporting
- Monitor media coverage and public sentiment
- Prepare regular reports on PR activities, media coverage, and public perception
Education and Qualifications
- Bachelor’s Degree in Public Relations, Communications, Marketing, or related field
- Minimum of five (5) years of experience in public relations or communications, preferably in tourism or hospitality
- Master’s Degree in Public Relations is an added advantage
Personal Attributes
- Excellent Communication Skills: Strong verbal and written communication
- Creativity and Innovation: Ability to develop engaging campaigns
- Interpersonal Skills: Strong relationship-building and collaboration
- Attention to Detail: High level of accuracy in communications
Application Details
Interested candidates should send their resume to:
Email: [email protected]
For More Information: HR Office – Tel: +266 2231 2238
Deadline: Monday, 31st July 2025
Disclaimer:
If you do not hear from us within two weeks after the closing date, please consider your application unsuccessful.