Location: Maseru, Lesotho
Department: Marketing Department
Employer: Lesotho Electricity Company (Pty) Ltd
Closing Date: 18 November 2026
Job Overview
Lesotho Electricity Company (LEC) invites applications from suitably qualified Lesotho nationals for the position of Promotions and Customer Education Officer in the Marketing Department at the LEC Head Office.
Qualifications, Experience and Other Requirements
Applicants must meet the following requirements:
- Bachelor’s Degree in Public Relations, Marketing or Education.
- Minimum of three (3) years’ experience in Marketing, customer education and public liaison environment.
- Experience in community engagement and customer awareness campaigns will be an added advantage.
- Excellent interpersonal and stakeholder engagement abilities.
- Proficiency in digital marketing and social media platforms.
- High level of integrity and ethical conduct.
- Excellent organising and events coordination skills.
- Valid driver’s licence.
Key Performance Areas
- Promotional Programmes and Outreach Initiatives
- Develop promotional programmes on electricity services, vending methods, distribution channels and promotional items.
- Develop and implement customer education and awareness programmes.
- Plan, coordinate and execute promotional campaigns and outreach initiatives.
- Conduct community engagement activities, exhibitions, roadshows and educational events.
- Develop and distribute customer education materials, including brochures, flyers and digital content.
- Manage customer feedback and identify opportunities for service improvement.
- Promote efficient and safe use of products and services through targeted awareness campaigns.
- Brand Awareness
- Develop and implement brand awareness programmes for internal and external customers.
- Develop and distribute customer information and promotional signage to service centres and authorised sales agents in line with corporate branding standards.
- Coordinate the design, development and production of all marketing collateral, ensuring consistency with corporate branding guidelines and communication objectives.
- In collaboration with PR, promote the company’s website and social media platforms.
- Customer Education and Awareness Programmes
- Develop annual customer education strategies aligned with organisational objectives.
- Conduct customer education needs assessments to identify knowledge gaps and customer information requirements.
- Design and implement awareness campaigns on electricity tariffs, billing processes, energy conservation, and new products and services.
- Ensure customer education messages are accessible and appropriate for different customer segments.
- Stakeholder and Community Relations
- Develop and maintain relationships with community leaders, local authorities, schools, businesses and other stakeholders.
- Coordinate corporate participation in community development and outreach initiatives.
- Represent the company at community meetings, exhibitions and stakeholder forums.
- Facilitate customer engagement sessions in newly electrified areas to enhance customer uptake and understanding of services.
- Support stakeholder consultations on major projects and initiatives.
How to Apply
Interested and suitably qualified candidates must email their applications, together with educational certificates and academic transcripts, to [email protected] on or before 18 November 2026.
Applicants must download and complete the application form available on the LEC website:
Navigate to Opportunities, then Careers, to retrieve the application form.
Enquiries
Telephone: 5227-4004 or 5227-2147
Reference: ECED: MD 0025
Date: 04 November 2026