Focus, Scope, & Impact:
OU Production Lead will focus primarily on: Producing consumer, shopper and customer ideas and content across multiple touch points and channels (including e-commerce), from a category and portfolio bundle perspective
Production Leadership: both for Global and for Regional & Local Brands – in alignment with Global and OU Creative Strategy and Integrated Marketing Experience (IMX) sub-divisions
Leading the content production for global or regional IMX campaigns (when delegated by GCLs) as well as local brands
Directing timelines, budgets, deliverables and workflows for all productions requirements across all campaigns and platforms- Setting talent usage policies and being the guardian of rights management, ensuring all required media is covered with the production contracts for the needed duration
- Continuously introducing new production studios, companies, directors / producers, technologies, techniques, and other service providers
- Introducing new ideas for modular production, to dramatically increase re-use of content and to enable localization, and real time amplification with quality and speed; across multiple connection points, territories and platforms
- OU Production Lead will carry out duties individually and through regular interaction with the OU IMX lead, OU Marketing Lead and broader OU Marketing Team.
Key SUCCESS PARAMETERS
Experience
- Significant production and content development experience (12-15 years), including working in or with production agencies.
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Direct experience with productions across all media types, including campaign development, immersive experience development, talent payment and production studios
- Preference for production studio experience, creative agency experience and event management experience (either as a Client Lead or as a Lead Producer)
- Experience working with content creation, and creative design is preferred
- Experience working in cross-functional and cross-geographical teams is preferred
Work Focus
- Ability to work with agencies and content creators around the world
- Ability to lead production pipeline for campaigns and projects across categories and multiple touch points
- Deep understanding of the evolved content landscape, new forms of content with a specific focus on immersive and experiential productions and the modular content production
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
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Knowledge of: Creative strategy; Experience design; Production KPIs
- Design thinking capability
- Ability to work in Agile cross-functional teams
Communication Focus
- Role will require frequent communication with OU IMX Lead, OU Assets and Partnerships Lead, Global Production Lead, Global IMX lead and OU Category Creative Strategy Leads and Consumer and Shopper Engagement Leads and similar counterparts in other OUs
- Role will collaborate with multiple Categories and IMX sub-functions
- Role will also interact frequently with external parties, particularly creative agencies and production and talent companies
Education:
Bachelor’s Degree
Location: South Africa
KEY Knowledge REQUIREMENTS
Mastery of (required)
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Production Leadership -
NEGOTIATION SKILLS -
Integrated Campaign direction -
event / experiential experience creation -
team management & leadership
broad expertise in (good to have)
Global & Regional experience in production
creative and production agency experience
- modular content production practices
What We Can Do for You: You will be part of the Africa team where teams are the new heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:
We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.