ACTIVATE! Change Drivers was initiated in January 2012, and to date has provided more than 2500 young South Africans with the training to change their lives, and the world they inhabit. The organisation is present across all nine provinces from cities, rural areas, education levels, in diverse religious and sexual orientations and identities.
ACTIVATE! Seeks a dynamic, hands on and mid-Senior, PR & Communications Manager to manage their strategic communications, digital / social media and PR. This function promotes awareness and a positive public image of ACTIVATE! And it’s A! Youth Network to be based in Cape Town or Johannesburg.
KEY PERFORMANCE INDICATORS
Strategy design & implementation
Owner of the Communications, PR & Media strategy, ensure that the alignment of the function and its output is strategically relevant in the context of South Africa
Set clear targets against these to clearly measure and report on a monthly basis
Develop, write, and produce public relations, marketing and advertising material to build the ACTIVATE!s profile with key internal and external stakeholders.
Research and collect information and data for content and communications strategy.
Proofread and coordinate production of all communications materials.
Solid knowledge and understanding of the value of branding and positioning.
Manage budgets aligned to this strategy and campaign Return on Investment
Brand management
· Ensure that the Organisation’s Branding Guidelines are up to date.
Develop a brand image library that is accessible to all staff.
Ensure that all suppliers and internal teams are using the most current brand guidelines.
Create an approval process for all branded material in the organisation.
Ensure that all branded stationery is kept up to date and is accessible to all staff.
Ensure that there are branding guidelines for Activator use include editable, shareable and approved branded packs.
Brochure ware revamp including who we are, who the A! Network is, its strategy, objectives, capacity building platforms etc. Included here is getting our messaging right (to be approved by CEO).
Distribute quarterly partnerships newsletter towards the promotion of the ACTIVATE! Brand.
Internal communications management.
PR & Media Relations
Set up partnerships with a significant number of media organisations across TV, radio and print Media coverage incl. Events with
Support media relations including media list development and maintenance, drafting media materials and conducting outreach including advertising.
Coordinate all media inquiries.
Support the organisation’s CEO, its Executive and portfolio managers in communications.
Develop & Implement strategic PR programs to achieve increase in brand awareness taking into consideration the rich conversations happening in the A! Network
Analyse and measure results of PR Programmes against annual target
Coordinate and confirm media attendance at all ACTIVATE’s events
Develop strategy (to incl. identifying underlying issues to support provocative conversations and influences in the space)
Enhancing the ACTIVATE! And A! Network profile in online spaces.
Using social media as a conversation tool within the Network and with the public as well key decision makers.
Reporting and analytics to be aligned to strategy monthly.
Initiate & manage mainstream and local media partnerships (TV, radio, print).
Monitor & track media coverage as set by the org. strategy and targets.
Making sure that org. and network events have media coverage.
Media liaison.
Raising the profile in the national and local media with op-eds and articles in newspapers, radio interviews/overviews, magazines etc. (Ensure annual target set for media is aligned to outputs)
Print and or Digital media partnership
Develop a strategy that considers activator opinions as well as current affairs and generate material in alignment with this.
Marketing material management & Content Creation
Development, production & delivery of marketing material. This includes but is not limited to; adverts, advertorials, annual report; brochures; leaflets; video material; monthly e-newsletter; plus any other organisational project specific material.
Assist and manage event rollouts, including email communications, flyers, social media promotions, and post-event coverage.
Lead email campaigns for Chamber events.
Manage the development, editorial process, and lifecycle for all ACTIVATE! Articles.
Manage and pursue the digital evolution of many of the communications and publications.
Manage and coordinate the member ad contracts for any digital / Electronic newsletters
Ensure that all content generated on all platforms comply Branding and it is an accurate reflection of the situation within the Network.
Create a central repository for raw and edited stories of influence and captioned organisational and network activities images.
Ensure Stories of Influence targets are aligned to overall strategy
Website Development and Maintenance
Oversee the development and maintenance of ACTIVATE!s website in collaboration with external service providers and it Systems team.
Ensuring the Website content is up to date and relevant
Update website with all events ensuring partnership branding commitments are met.
Update website content: news releases, blog posts, videos, etc.
Ensure efficiency of use and promotion of the ACTIVATE!s newly created Market Place.
Knowledge/ Skills/Abilities
An appropriate tertiary qualification in one of the fields of journalism, public relations, writing, digital marketing/advertising or online
Effective and engaging communicator both written and oral with a wide variety of partners.
MUST have portfolio of proof of work
Entrepreneurial and innovative.
Proficient in Outlook, Word, Excel, PowerPoint. Exceeds proficiency in digital platforms, including Facebook, Twitter, Instagram, Google Analytics, MailChimp, Hootsuite or other social media management tool, and other social and digital applications.
Working knowledge of database management, content management systems, and design
Proven track-record working with social media, PR in a professional setting.
Editing and proofreading skills.
Strong organizational skills with ability to prioritize and handle multiple tasks.
Ability to work under pressure, deadlines, and time constraints.
Ability to interact and communicate effectively with all levels of the organization and community.
Ability to read, analyze, and interpret information to inform results.
Ability to respond effectively to sensitive inquiries or complaints.
Current, valid driver’s license; use of a private vehicle
TO APPLY: Submit a CV and Motivation letter (1 page) to: [email protected]
By submitting your application, you waiver any and all use of your personal information for the prospective employer to utilize. If you do not receive a response within a week, please note your application was unsuccessful and your information will be removed from our records”.
For more about Siyashesha Leadership Incubator, refer to www.activateleadership.co.za