Title: Paid Traffic Expert/PPC Specialist
Although the No Joke Marketing headquarters are located in Buffalo, NY this can be a 100% remote position!
The mission for the Paid Traffic Manager is to drive quality, targeted traffic to funnels that turn into leads, interest, and sales. You will be both hands-on building campaigns and matching the best sources of media to the client while also overseeing a small team to help with some of the workload.
The outcomes expected of this individual are:
- Setup and manage a large number of ad campaigns on a monthly basis for multiple clients in a range of industries.
- ~20% time spent analyzing and optimizing campaigns.
- ~20% time spent testing new techniques. With the ever-changing landscape of media buying, you should be constantly testing new mediums, methods and tactics to improve results.
Competencies (these are MUSTs):
- Analytical – Numbers and hard data drive your decisions.
- Attention to detail – Does not let important details slip through the cracks or derail a project. Every word counts. Make sure to mention the word happiness in your phone screening for brownie points.
- Communication – Speaks and writes clearly and articulately.
- Distiller – Ability to understand and translate complex concepts and technical information into practical marketing language
- Efficiency – Able to produce significant output with one piece of content. (A blog post becomes an infographic and repurposed as a video script, for example.)
- Entrepreneurial – You treat your career like a business. You carry that through for the benefit of your employer and for the clients whose ad accounts you manage.
- Proactivity – Acts without being told what to do. Has an ability to foresee needs before they arise.
- Systematic – Relentless with testing while adhering to a structured, systematic approach that keeps everything well organized.
- Work ethic – You balance having a life with a strong willingness to work hard and do what it takes to get the job done.
Preferred or Nice-to-Have Skills and Experience:
These are not required but the more of these you can check off, the higher your chances. All claims of experience must be proven through samples and/or testing.
- Recent hands-on experience managing paid traffic, or in some related discipline within digital marketing
- Facebook Ad Planning/Buying
- Google Ads Planning/Buying
- Ad experience on other platforms (e.g. Bing, Twitter, etc.)
- Leadpages experience is a plus
- Infusionsoft experience is a plus
- Split Testing (A/B testing) experience
- Ability to create, manage, and monitor email funnels
- Ability to write direct response copy for a wide variety of media
- Basic-level or greater ability to source and edit images for PPC
Team Members are eligible for benefits package after a 3-month review.
No Joke Marketing is an entrepreneurial, high growth company with opportunity for advancement and lots of upward mobility. Professional development programs offered. We offer competitive pay, great Vacation/Sick benefits, a medical insurance program, potential profit sharing, and other nice perks.
What s in it for you to work at No Joke Marketing:
- An established business that continues to grow rapidly, even in the current economy where are our competitors are struggling or going out of business
- At No Joke Marketing, you get to transform lives by connecting people who need help to those who can serve them
- Supportive, attentive & motivated leadership team available to answer questions & help you grow professionally (and personally)
- Owner is actively involved in the business
- Great small business environment and friendly team
- Can work from anywhere in the world with an internet connection
- Extensive initial & ongoing training to help you become more knowledgeable than 99.9% of people
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