Moekoa Thahane took to Facebook to elaborate on the differentiating factor about his PopUp concept.
Below is what he outlined on his post:
Conceptualizing the PopUp Brand has been a long journey, one inspired by blood, sweat, and tears. We host a series of tours which occur once every two months, aimed at promoting history, domestic tourism, great tasting food and local music.
I started on this mission in late 2017 with an idea and slowly started building this concept from the ground up. First through a radio program, then through the Bus Rides. With more exciting concepts to build on and really ignite the senses and make it possible for people like you and I to believe that we can actually do something.
To date PopUp employs 3 people full time. A fact that I am extremely proud of. We survive on our IDEAS. I bootstrapped and continue to do so with great difficulty against all odds.
PopUp is giving Basotho hope to believe in themselves, be proud and make better decisions by learning through our history. Moreover, we use The PopUp Bus Ride tours as an important direct marketing tool for fresh produce farmers as we encourage all our venues and suppliers – which are mostly restaurants and caterers- to purchase their fresh produce locally from our community affiliates.
This is a win win situation in that the farmers we work with capture the entire selling price without having to invest in infrastructure and the attendees/consumers get access to fresh, locally produced food. Moreover, where we work, we hire people from the community, train them and source any other services we can find directly from them. For example, this weekend alone we hired horses from the local community at our secret location.