about us
- Take pride in what we do and our contributions to our organisation.
- In our owner-manager culture, we take responsibility and accountability for our actions and we don’t run away from our problems, but tackle them head-on.
- Are empowered to innovate and come up with new ideas, as we value and nurture new ideas.
- Embrace the concept of Botho with our understanding of the communities in which we operate. We have unity of purpose where the whole is greater than the part; therefore, no individual or department can function at the expense of another.
- Respect the feelings, rights and abilities of our colleagues, clients and communities, even though they may be different from our own. We respect ourselves and our colleagues by not accepting or delivering average or poor performance. If the FNB values are congruent with your value set, and you have the necessary skills and competencies for the position advertised, then we are looking for you.
purpose
The purpose of this position is to manage effective brand merchandising across all points of presence, providing expertise on appropriate visual merchandising whilst exploring, identifying, and addressing gaps to ensure seamless customer experiences at all interfaces
experience and qualifications
- Minimum Qualification – Bachelor’s Degree in Marketing or Merchandising
- Experience – 2 to 3 years related in a similar environment
responsibilities
- Plan for and implement effective online reputation management strategies
- Ensure effective customer engagement on all online platforms through continuous scaling up of interactivity between brand and customers
- Plans and executes all web, SEO/SEM social media, and display advertising campaigns
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Brainstorms new and creative growth strategies through digital marketing
- Plans, executes, and measures experiments and conversion tests
- Collaborates with internal teams to create landing pages and optimize user experience
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identifies critical conversion points and drop off points and optimizes user funnels
- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules
- Promote the brand’s products and services on various social media channels
- Build social media marketing strategy and execute it through competitive and audience research
- Optimize company pages with each social media platform to increase the company’s social content visibility
- Ensure effective marketing merchandising across all points of presence and within all out-of-home brand representation platforms
- Ensure adherence to CI at all customer interfaces including in-branch and in all out of home platforms
- Maintain in-depth knowledge on all merchandising elements and related product marketing elements
- Conduct monthly checks of all points of presence with the view to compile a merchandising status dashboard for reporting weekly
- Ensure refreshed brand presence across all physical points of presence/customer interfaces. This includes but is not limited to Branches, ATMs, Points of Sale and physical workspaces
- Ensure refreshed brand presence for all Out-of-Home placements (static and digital). This includes static billboards, digital billboards and in-mall as well as marketing placements for consistent, heightened brand visibility at all times
- Ensure heightened brand visibility across high traffic areas
- Ensuring CI adherence in all branding and marketing collateral across all points of presence
- Champion opportunities to consistently improve customer engagement
- Drive customer retention, reduce churn, and increase customer satisfaction
- Map the customer journey and identify opportunities to proactively intervene on the client’s behalf
- Develop listening points in the customer journey, define segmentation of customer base and varying strategies, and identify opportunities for continuous improvement.
- Test new strategies for driving customer value
- Continually review and evolve the collection of processes uses to track, oversee, and organize every interaction between the customer and FNB throughout the lifecycle
- Conduct surveys to gather information on customer opinion of rendered services
- Conduct studies and research to discover new techniques necessary for improving customer experience
- Utilize customer relationship management (CRM) tools and other available tools in coordinating and monitoring customer engagement operations
- Attend seminars, workshops, and conferences to improve on existing job knowledge
- Create event/activations report within two-weeks of event/activation. This should include wins/, losses and lessons learnt. Monitor and archive coverage on events and activations
- Promotional items and event stock and asset control. Adequate registering of event associated inventory on marketing registry. Log-in and log-out done in liaison with marketing function
- Coordinate supplier and service provider payments. Supervise payments of suppliers and service providers before, during and after the event
- Event budgeting and cost control through supplier and service provider cost comparison
- Customer engagement prospecting, planning and execution. Prospecting for events and activities that would aid brand visibility and aid segment portfolio
- Effective hosting of internal and external customer engagement
- Creation and monitoring of engagement plans (including scope of work delineation through live pre-and-post event dashboards.)
Closing date: 05 May 2022