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Marketing Officer at NUL

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The National University of Lesotho

POSITION  Marketing Officer
POST NO.  0417
DEPARTMENT/SECTION  Communications & Marketing
RESPONSIBLE TO  Director – Communications & Marketing
LOCATION  National University of Lesotho (Roma)

Minimum Qualifications and Requirements:

  • Bachelor’s degree in marketing, advertising, communications or related field. A postgraduate qualification will be preferred.
  • Minimum of five (5) years’ experience in marketing, advertising or communications       
  • Evidence of development of marketing strategies and/or effective communication campaigns
  • Work experience in marketing, advertising or communications
  • Work experience in a higher education sector will be preferred
  • Strong leadership and communication skills  
  • Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally
  • Proficiency in developing cost-effective ways of promoting products and services
  • Graphic design skills are an added advantage
  • Evidence of creation of campaigns that engage, inform and motivate
  • Evidence of ability to manage multiple projects simultaneously and meet deadlines
  • Evidence of ability to use current technologies including digital/social media in marketing

Duties and Responsibilities

  • Develop and implement a Marketing Strategy for the University
  • Develop and implement campaigns to market the University programmes and services
  • Commission or conduct market research, analyse marketing trends and make cost-effective decisions for promotion of NUL products and services
  • Develop student recruitment materials including prospectus and Faculty brochures, flyers and manage the distribution to relevant stakeholders
  • Initiate development of Information, Education and Communication (IEC) materials, promotional materials, University memorabilia and corporate videos.
  • Develop a Branding Guide for the University, including logo to assure consistency in all university materials
  • Consolidate content and manage the University website and social media platforms
  • Plan and implement events and promotional materials that encourage alumni involvement, increase good will and positive relationships with NUL
  • Develop proposals and implement other projects for seeking support from foundations, international donors, alumni, and the community
  • Develop and maintain a data base of external partnership and nurture those partnerships for on-going support to the University
  • Plan promotional campaigns that target potential donors and students for recruitment and retention of existing ones
  • Represent NUL in national exhibitions.

Remuneration:

The University offers salaries and benefits commensurate with qualifications and experience.

Employment type

Permanent and pensionable/gratuitable terms for Locals, and Two Years Contract for Non-Locals with a possibility of renewal.

 Information required from candidates

  1. Signed application letters stating relevant qualifications and experience and provide other information that will assist the University to determine the candidate’s suitability for the position;
  2. Applicants should quote the vacancy number of the post applied for;
  3. Provide current CV’s (including telephone and e-mail contact details) and certified copies of educational certificates and transcripts;
  4. Provide names and contact details of three (3) contactable professional referees;
  5. Certified copy of an Identity Document.

All applications should be e-mailed to [email protected] and addressed to:

Director – Human Resources

National University of Lesotho

Roma 180 – Maseru, LESOTHO

The closing date for receiving full applications for the position is 4th July, 2025.

NB. ALL THE ATTACHMENTS (APPLICATION LETTER, CV, CERTIFICATES, &    ID) SHOULD BE EMAILED IN READ ONLY PDF FORMAT (COMPRESSED FOLDER, IN ONE DOCUMENT, IF NOT, YOUR APPLICATION WILL BE DISQUALIFIED.

DISCLAIMER:   Only shortlisted candidates will be contacted. Should you not hear from the University within three months after the closing date, consider your application unsuccessful.

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