Marketing Officer- Advertising & Events at Standard Lesotho Bank

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Job Purpose

To assist with inputs for strategic marketing and communication practices, that support the growth of the Personal and Business Banking (PBB), and Corporate & Investment Banking (CIB) business through the promotion of the Standard Lesotho Bank brand and products and services; among customers, employees, investors, communities, government and all stakeholders.

Key Responsibilities/Accountabilities

  1. Projects and event management for events, key campaigns, and initiatives
  2. Plan and coordinate promotions that help to retain existing customers and acquire new clients within the PBB and CIB business area and target segments
  3. Projects and event management for events, key campaigns, and initiatives.
  4. Create platforms for client retention and acquisition (measure: Qualtrics)
  5. Plan and coordinate promotions that help to retain existing customers and acquire new clients within the PBB and CIB business area and target segments
  6. Develop integrated media plans (incorporating social media) and coordinate media planning and monitoring for PBB, CIB sales, marketing, and Bank campaigns.
  7. Maintain Always On strategy (measure: ABT – Spontaneous Awareness rating)
  8. Ensure that advertising and campaign elements are consistent and accurate and in line with brand Corporate Identity (CI) and guidelines.
  9. Assist to prepare and regularly update the annual Marketing budget with inputs from PBB and CIB business units.
  10. Provide timely reporting on competitor activities and key market updates.
  11. Plan and manage activities conducted by field marketers and promoters, as may be required by the Bank from time to time
  12. Provide timely and informed inputs into departmental reports on PBB and CIB marketing initiatives and activities, including for monthly reporting, EXCO, and Africa Marketing & Communications.
  13. Manage and oversee activities done by, and act as the liaison with the Bank’s contracted Advertising agency, and other suppliers

Preferred Qualification and Experience

  1. Degree in  Marketing, Business Commerce or Design
  2. Bachelor of Arts, or certification in Marketing related proficiency
  3. Willingness to put in extra time and effort when required
  4. Valid Drivers’ License • Advertising creativity and event management an added advantage
  5. At least 2-5 years marketing or communications or advertising or Graphic Design experience.

Knowledge/Technical Skills/Expertise

  1. Campaign management
  2. Effective Virtual Marketing
  3. Effective Design
  4. Effective Briefing & evaluation proposals
  5. Developing an effective media mix

Apply here!

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