Job Purpose
To assist with inputs for strategic marketing and communication practices, that support the growth of the Personal and Business Banking (PBB), and Corporate & Investment Banking (CIB) business through the promotion of the Standard Lesotho Bank brand and products and services; among customers, employees, investors, communities, government and all stakeholders.
Key Responsibilities/Accountabilities
- Projects and event management for events, key campaigns, and initiatives
- Plan and coordinate promotions that help to retain existing customers and acquire new clients within the PBB and CIB business area and target segments
- Projects and event management for events, key campaigns, and initiatives.
- Create platforms for client retention and acquisition (measure: Qualtrics)
- Plan and coordinate promotions that help to retain existing customers and acquire new clients within the PBB and CIB business area and target segments
- Develop integrated media plans (incorporating social media) and coordinate media planning and monitoring for PBB, CIB sales, marketing, and Bank campaigns.
- Maintain Always On strategy (measure: ABT – Spontaneous Awareness rating)
- Ensure that advertising and campaign elements are consistent and accurate and in line with brand Corporate Identity (CI) and guidelines.
- Assist to prepare and regularly update the annual Marketing budget with inputs from PBB and CIB business units.
- Provide timely reporting on competitor activities and key market updates.
- Plan and manage activities conducted by field marketers and promoters, as may be required by the Bank from time to time
- Provide timely and informed inputs into departmental reports on PBB and CIB marketing initiatives and activities, including for monthly reporting, EXCO, and Africa Marketing & Communications.
- Manage and oversee activities done by, and act as the liaison with the Bank’s contracted Advertising agency, and other suppliers
Preferred Qualification and Experience
- Degree in Marketing, Business Commerce or Design
- Bachelor of Arts, or certification in Marketing related proficiency
- Willingness to put in extra time and effort when required
- Valid Drivers’ License • Advertising creativity and event management an added advantage
- At least 2-5 years marketing or communications or advertising or Graphic Design experience.
Knowledge/Technical Skills/Expertise
- Campaign management
- Effective Virtual Marketing
- Effective Design
- Effective Briefing & evaluation proposals
- Developing an effective media mix
Apply here!