CHAPERONE
Position: Marketing Officer
Chaperone Limited is a highly customer-centric and innovative financial services company. We are licensed by the Central Bank of Lesotho as an issuer of Electronic Payment instrument in terms of section 12 of the Payment Systems Act No. 55 of 2014. We are looking for a talented Marketing Officer to join our team and help us achieve our marketing goals, reporting directly to the Sales and Distribution Manager
Job Description :
As a Marketing Officer at Chaperone, you will play a pivotal role in driving our marketing efforts to new heights. You will collaborate closely with the team to develop and execute strategic marketing campaigns that increase brand awareness and drive customers engagement.
Key Responsibilities :
• Develop and implement suitable marketing strategies based on the company business model
• Create and manage digital marketing campaigns across various platforms.
• Manage social media accounts, including content creation and community engagement.
• Analyze campaign performance and provide insights for optimization
• Conduct market research and analysis to identify trends and opportunities.
• Determine the most suitable business model for each stage of the company
• Build Brand, Brand awareness with the intent of increasing Brand Equity for Chaperone and all Chaperone Products
• To drive awareness and till awareness to usage and retention through devising appropriate promotions.
• Prepare weekly/monthly/quarterly reports showing the progress of the operations for information and management decisions
Qualifications , Experience and Exposure :
• Bachelor’s degree in Marketing, Business, or a related field.
• 2 years of experience, preferably in retail banking, mobile money/financial services and/or marketing.
• Strong understanding of digital marketing, including SEO, SEM and social media.
• Proficiency in marketing tools and analytics platforms.
How to Apply:
Applications close 20th September 2023. Please state the position and attach all detailed and relevant supporting documents [email protected]