TJ Group invites applications from qualified Basotho marketing professionals for a group-wide Marketing Manager position. The role will lead brand strategy, campaigns, digital channels, market intelligence, and lead-generation support across a diverse portfolio of companies.
Reporting and Role Boundaries
- Owns brand, campaigns, communications, digital channels, market research, and lead-generation systems.
- Sales Managers and Branch Managers remain accountable for converting leads, negotiating sales, and meeting revenue targets.
- The Tenders & Contracts Manager owns formal bid and contract-submission processes; Marketing supports profiles, capability materials, and presentation quality.
- Each company must retain its own identity, approved materials, and customer messaging.
Key Responsibilities
Strategy and Brand Management
- Prepare an annual marketing strategy and calendar for each company and a coordinated group-level plan.
- Define target markets, value propositions, brand standards, and campaign objectives by company.
- Control use of logos, websites, social-media pages, signage, brochures, and corporate profiles.
- Ensure all public communications use the correct legal entity and approved contact details.
Campaigns and Lead Generation
- Plan and execute digital, print, radio, event, branch, and partnership campaigns.
- Develop qualified lead-generation processes and track leads through handover to Sales or Operations.
- Produce campaign briefs, budgets, content plans, and performance reports.
- Support product launches, franchise promotions, property marketing, transport services, and industrial sales campaigns.
Market Intelligence and Stakeholder Communication
- Monitor competitors, customer needs, market pricing, sector trends, and new commercial opportunities.
- Coordinate customer communications, public notices, company profiles, case studies, and stakeholder updates.
- Maintain content libraries, photography, design assets, and approved company information.
- Support customer feedback, reputation management, and service-improvement communication.
Team and Cross-Functional Coordination
- Supervise and coach the Marketing Officer and external designers, agencies, or media providers.
- Work with Sales Managers on campaign conversion and customer-segment priorities.
- Work with IT on websites, analytics, digital security, and online application platforms.
- Provide monthly marketing dashboards showing reach, leads, conversion support, and return on spend.
Key Performance Deliverables
- Approved annual marketing plan and company-specific campaign calendars.
- Consistent and accurate brand application across all companies.
- Measurable growth in qualified leads, engagement, and customer enquiries.
- Monthly marketing performance dashboard and campaign evaluation.
- Updated websites, company profiles, and sales-support materials.
Minimum Qualifications and Experience
- Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or an equivalent qualification.
- At least five years of demonstrable marketing experience, including campaign management and digital channels.
- Experience supporting multiple brands, business units, or companies is strongly preferred.
- Strong portfolio of marketing plans, campaigns, content, or measurable lead-generation work.
- Good writing, presentation, budgeting, and data-analysis skills.
- Valid driver’s licence and ability to travel between company locations.
Knowledge, Skills and Personal Attributes
- Strategic and creative thinking supported by commercial discipline.
- Strong written and verbal English; Sesotho proficiency is highly desirable.
- Digital marketing, social media, content, and basic analytics capability.
- Project management and ability to meet campaign deadlines.
- Respect for brand, legal-entity, and approval controls.
- Collaborative working style with Sales, Operations, Finance, HR, and IT.
Application Deadline
Closing Date: 29 August 2026
Important Notice
Only shortlisted applicants will be contacted. Appointment is subject to satisfactory reference, qualification, and background checks.
The response period is 14 days after the closing date. Applicants should regard their applications as unsuccessful if they have not been contacted during the response period.
Equal Opportunity Statement
TJ GROUP OF COMPANIES is an equal opportunity employer committed to promoting diversity, equity, and inclusion in the workplace. Qualified candidates are encouraged to apply regardless of gender, age, disability, ethnicity, religion, or other personal characteristics. Selection will be based solely on merit, qualifications, and the requirements of the position.