JOIN THE LETSHEGO MOVEMENT
Marketing Manager
Contract Type: Permanent
Letshego Financial Services Lesotho is inviting applications from suitably qualified and experienced candidates for the position of Marketing Manager.
Main Purpose
The Marketing Manager is responsible for leading and executing the country marketing strategy to strengthen Letshego’s brand presence, drive customer acquisition, deepen customer engagement, and support business growth. The role ensures alignment between marketing initiatives and business objectives while delivering impactful campaigns, strong brand governance, and measurable commercial outcomes.
Position Requirements
Education
A Bachelor’s Degree in Marketing, Business Administration, Communications, Brand Management, Advertising, Public Relations, or a related field is required. A postgraduate qualification in Marketing, Business, or Strategy will be an added advantage.
Experience
A minimum of eight (8) years’ experience in marketing, brand management, or commercial strategy within the financial services, telecommunications, FMCG, or banking sectors.
Knowledge
• Strategic marketing planning and execution
• Brand management and corporate identity governance
• Customer acquisition, retention, and lifecycle management
• Digital marketing and marketing automation
• Market research and customer insights
• Product marketing and go‑to‑market strategies
• Budget management and ROI measurement
Skills
• Strategic thinking and strong commercial acumen
• Leadership and people management capability
• Excellent communication and storytelling ability
• Data‑driven decision making
• Project and campaign management expertise
• Stakeholder management and influence
• Creativity and innovation
Critical Deliverables / Core Accountabilities and Responsibilities
• Develop and implement the country marketing strategy aligned with Letshego’s business objectives
• Lead brand management and ensure consistent application of corporate identity across all channels
• Plan and execute integrated marketing campaigns across digital, media, branch, and community channels
• Support business growth through customer acquisition, retention, and cross‑selling initiatives
• Drive successful launch of new products and services through effective go‑to‑market strategies
• Manage relationships with advertising agencies, media partners, and marketing suppliers
• Oversee market research and customer insights to inform marketing strategies
• Monitor campaign performance and optimise marketing ROI using data and analytics
• Manage and control the country marketing budget
• Strengthen stakeholder engagement, including media, partners, and community stakeholders
• Ensure brand visibility and reputation management in the market
• Support sales teams through marketing collateral, lead‑generation initiatives, and promotional activities
How to Apply
Suitably qualified and experienced candidates should submit their application letter, curriculum vitae, and copies of educational certificates to:
Email: [email protected]
Alternatively, applications may be hand‑delivered to:
Executive Building, Opposite LPPA, Pioneer Road, Maseru, Lesotho
Closing Date: 27 March 2026 at 17:00 hrs
Disclaimer
Only shortlisted applicants will be contacted. Letshego Financial Services Lesotho reserves the right to appoint suitable candidates who meet the application requirements. No late applications will be accepted.