CORE OBJECTIVES
- Create and execute on a marketing and sales funnel vision
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Decide on the marketing mix b/w Inbound, Outbound, Account Based Marketing (ABM), Field Events & AR, and Channel Partnerships
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Help establish, train, and grow, the efficacy of an internal BDR/SLR team – then run the team effectively to meet funnel expectations
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Execute wholistic, measurable, and effective marketing campaigns by spanning internal and external teams and thinking critically on how efforts can be woven together to assure best outcomes
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Establish key personas and customer journey mapping, then implement the mapping with help from operations, content, and field marketing
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Report on weekly, monthly, and quarterly ROI results and overall marketing demand-gen efficacy as well as metrics that matter to the brand
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Own and drive SEO and PPC practices to support the demand generation funnel
The Marketing Director will work directly with the VP of Marketing and executive team to identify, create, build, and grow the demand-generation funnel and will be responsible for communicating clearly, our progress and pipeline opportunities for all aspects of our funnel.
To be successful at the above, this candidate needs to demonstrate past success tied to marketing and campaign planning, execution and evolution of the business strategy, CRM execution and reporting (Salesforce experience is a plus), along with the ability to collaborate with colleagues leading content, brand assets, events, sales, and more.
Demonstrated success of creating and executing persona-driven digital campaigns, with custom sequences, automations, tied to specific ROI goals is essential to this role. The candidate must possess strong internal communications skills as this role will contribute heavily to internal knowledge, sales momentum, and driving leadership’s vision and principles forward throughout the organization.
IDEAL FIT
You would be an ideal fit if you meet these qualifications:
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5 to 10 years of leading marketing teams with a focus on B2B and B2B2C marketing for the enterprise
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Experience building and executing through channel partnerships
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Years of experience managing small marketing teams including BDRs
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A continuous thirst to understand and implement marketing best practices, and new tactics into the “marketing mix” to keep pipeline growing and conversions happening
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Tenacity to see things through to completion and the leadership capacity to recognize where we can improve and to implement strategy and tactics to drive our improving
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Possess solid communications and writing skills to drive content tasks as needed
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Expertise in SEO, PPC, advertising, email campaigning
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Ability to form and defend approaches and opinions, backed by data
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Ability to thrive in a remote work environment while ensuring inclusion and collaboration with their team and external colleagues
We are an equal opportunity, affirmative action employer: minorities, women, veterans and individuals with disabilities are encouraged to apply.
“Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person’s race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law”