BOTLE MEDIA & ADVERTISING
MARKETING & COMMUNICATIONS OFFICER
Location: Lesotho
Employment Type: Full-time
Reports to: Managing Director
ABOUT BOTLE MEDIA & ADVERTISING
Botle Media & Advertising is a growing business providing media, advertising, creative and marketing-related services to its clients. We are looking for a creative, organised and proactive Marketing & Communications Officer to help strengthen our brand, improve our market presence, attract new clients and support the continued growth of the business.
This is an opportunity for someone who enjoys hands-on marketing, creating engaging content, communicating with people and turning ideas into practical marketing activities. As part of a small team, the successful candidate must be comfortable taking initiative, managing multiple responsibilities and contributing to the broader success of the business.
JOB PURPOSE
The Marketing & Communications Officer will be responsible for implementing the company’s marketing and communication activities, managing its digital presence, creating promotional content, supporting client acquisition and maintaining consistent communication with clients and stakeholders.
The successful candidate will help ensure that Botle Media & Advertising is visible, professional and competitive in the market.
KEY RESPONSIBILITIES
Marketing and Brand Management
- Develop and implement practical marketing activities to promote the company’s services.
- Maintain consistent branding across marketing materials, digital platforms and other communication channels.
- Identify opportunities to increase brand awareness and reach potential customers.
- Assist with the development of marketing campaigns, promotional materials and business presentations.
- Monitor market trends and competitor activities and recommend relevant marketing opportunities.
Social Media and Digital Marketing
- Manage the company’s social media accounts and maintain a consistent posting schedule.
- Plan, create and publish engaging content, including posts, captions, short videos, promotional graphics and campaign materials.
- Develop a simple monthly content calendar aligned with business priorities.
- Monitor audience engagement, respond to routine enquiries and direct sales opportunities to the appropriate person.
- Track basic social media performance, including reach, engagement, enquiries and audience growth.
- Identify opportunities to improve the company’s online visibility and digital marketing effectiveness.
Content Creation and Communications
- Write clear, professional and engaging marketing copy, captions, promotional messages and company updates.
- Assist with the preparation of company profiles, brochures, flyers, proposals and other marketing collateral.
- Ensure that all external communications are accurate, professional and consistent with the company’s brand.
- Coordinate the collection of photographs, videos, testimonials and other content, subject to appropriate permissions.
- Proofread marketing materials before publication and ensure that deadlines are met.
Business Development and Client Acquisition Support
- Identify potential clients, business opportunities, partnerships and relevant networking opportunities.
- Support outreach activities to introduce the company’s services to prospective clients.
- Maintain an organised record of marketing leads, enquiries, follow-ups and campaign-generated opportunities.
- Assist in preparing quotations, presentations and proposals in collaboration with the Managing Director or relevant team members.
- Follow up on marketing enquiries and help convert suitable opportunities into client meetings or sales leads.
- Support client relationship-building activities and promotional initiatives.
Campaign and Project Coordination
- Assist with planning and coordinating advertising campaigns, promotional activities and marketing projects.
- Coordinate with the design, sales and technical support teams to ensure that marketing deliverables are completed on time.
- Prepare campaign briefs and communicate requirements clearly to colleagues.
- Monitor deadlines, deliverables and feedback, and escalate delays or challenges promptly.
- Ensure that client-facing marketing materials are reviewed and approved by the appropriate person before release.
Reporting and Administration
- Prepare a concise monthly marketing report covering activities completed, campaign performance, enquiries received, leads generated and upcoming priorities.
- Maintain an organised digital filing system for marketing materials, content calendars, campaign records and client-related documents.
- Keep marketing expenditure within approved budgets and obtain authorisation before committing company funds.
- Maintain accurate records of marketing activities and provide regular progress updates to management.
- Undertake other reasonable, work-related duties within the scope of the position and the employee’s capabilities.
MINIMUM REQUIREMENTS
- A diploma, certificate or degree in Marketing, Communications, Digital Marketing, Business Administration or a related field is an advantage.
- At least 1–2 years of practical experience in marketing, communications, social media management, content creation or a related role.
- Candidates with relevant practical experience, a strong portfolio and demonstrable skills may be considered even if they do not hold a formal marketing qualification.
- Experience managing social media platforms for a business, organisation or client is highly desirable.
- Basic knowledge of digital marketing, brand positioning and customer engagement.
- Proficiency in Microsoft Office or Google Workspace.
- Familiarity with Canva or similar content-creation tools.
- Good written and verbal communication skills in English; Sesotho proficiency is an advantage.
- A portfolio or examples of previous marketing work will be an advantage.
REQUIRED SKILLS AND COMPETENCIES
- Creativity: Ability to generate engaging content and practical marketing ideas.
- Initiative: Willingness to identify opportunities and act without waiting for constant instructions.
- Organisation: Ability to manage multiple tasks, deadlines and campaigns.
- Communication: Strong writing, interpersonal and presentation skills.
- Commercial awareness: Understanding that marketing should contribute to enquiries, client relationships and business growth.
- Digital confidence: Ability to use social media platforms and basic digital marketing tools effectively.
- Teamwork: Ability to collaborate with colleagues across different functions.
- Accountability: Reliability, attention to detail and a commitment to delivering agreed outputs.
- Adaptability: Comfort working in a small business where priorities may change and employees are expected to take ownership of their responsibilities.
WHAT WE ARE LOOKING FOR
We are looking for someone who can do more than simply post on social media. The successful candidate should be able to plan marketing activities, create content, communicate professionally, identify potential clients and measure whether marketing efforts are producing results.
You should be comfortable working in a growing business where you will have the opportunity to contribute ideas, take ownership of your work and help shape the company’s marketing presence.
WHAT WE OFFER
- An opportunity to contribute directly to the growth of a developing business.
- Practical exposure to marketing, communications, client engagement and business development.
- An opportunity to build a portfolio of work across different marketing activities.
- A collaborative working environment with room to develop professionally.
HOW TO APPLY
Interested candidates should submit the following:
- An updated CV.
- A brief cover letter explaining their suitability for the position.
- Examples of previous marketing work, such as social media content, campaigns, designs, writing samples or a portfolio. Applicants may share links to relevant work where available.
Applications should be sent to [email protected].
Application Deadline: 30 October 2026.
Only shortlisted candidates will be contacted.
Botle Media & Advertising is committed to fair and merit-based recruitment. All applications will be assessed against the requirements of the position and applicable employment legislation in Lesotho.