Company | Letshego Financial Services Lesotho |
Reference # | LFSL/MBS/M/S/02 |
Published | 25/08/2021 |
Contract Type | Permanent |
Salary | Market Related |
Location | Maseru, Maseru, Lesotho |
Introduction | The incumbent will be responsible for implementing and executing strategic marketing plans to attract potential customers and retain existing ones at the country level. |
Job Functions | Marketing,Sales |
Industries | Financial Services |
Specification | Critical Deliverables /Core Accountabilities and Responsibilities -Ensures implementation of solutions for Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio – Develops the marketing strategy in line with country objectives. – Co-ordinates marketing campaigns and sales activities. – Oversees the country’s marketing budget. – Creates all marketing material in line with marketing plans for promotional campaigns – Manages Letshego’s brand management and corporate identity at country level. – Monitors marketing communication effectiveness – Drives the implementation of new product launch. – Identifies potential strategic partner relationships with relevant stakeholders. Key Performance Indicators – Market Letshego’s brand as the preferred financial services – Brand identity, messaging and marketing – Strong relationships with the media and stakeholders – Positive image of Letshego in the local market – with customers, competitors and potential partners. |
Requirements | Education – University degree in Business Administration, Economics, Marketing or Communications. Experience – A minimum of 7 years successful experience in a marketing/sales function within the financial services/retail or banking. Experience in working with and delivering results through various channels, including both face-to-face and electronic media interactions. Knowledge – Knowledge in Sales and Marketing, Creativity experience in designing marketing plans and coordinate marketing budgets, Brand strategy, advertising and promotion, digital marketing. Skills – Outstanding organizational skills, excellent verbal and written communications, Strong interpersonal skills, ability to communicate and interact on behalf of country team, Proactive and initiative-taking when completing tasks. |
Job Closing Date | 07/09/2021 |
Any problems with registering/uploading your CV, please contact the HR Administrator at [email protected] |