LESOTHO TOURISM DEVELOPMENT CORPORATION (LTDC)
STRATEGIC MARKETING AND SOCIAL MEDIA OFFICER
Department: Strategic Marketing
Reports to: Manager Strategic Marketing
PURPOSE OF THE JOB
Marketing and Social Media Officer is responsible for ongoing community management and maintaining/growing the Corporation’s brand-level social media presence across multiple brand outposts (which include Facebook, Twitter, Instagram, blogs and other developing social media channels relevant to the Corporation’s strategy) via organic and paid social activity.
The role is also responsible for planning/implementing content marketing programmes which increase brand awareness with our core target markets through effective use of social media channels. This will include developing and monitoring social media channels to respond appropriately to posts/comments, and identify issues that require escalation.
He or she will be working closely with SM, PR and IT Departments within LTDC.
KEY TASKS AND RESPONSIBILITIES
- Assist with the implementation of the strategic plan and related budget.
- Be part of the bringing together of all the brand elements (messaging, insight from marketing team and audiences, content from other teams).
- Oversee the development and delivery of the social media content marketing plan.
- Design Creation: Build digital and print assets including web graphics, advertisements, brochures, and social media content.
- Concept Development: Study project briefs, brainstorm ideas, and sketch rough layouts.
- Create and publish content for several platforms, including Facebook, Twitter, etc.
- Manage queries and public concerns as posted on such media platforms.
- Identify suitable media platforms for different topics and publics and increase/improve interactions on the platforms.
- Ensure regular daily updating of information on the website and social media platforms as required.
- Review and analyse online comments and advise relevant departments accordingly.
- Obtain appropriate management approval for all social networking initiatives.
- Liaise on a daily basis with tourism stakeholders and all LTDC Departments to share information, ideas and to produce visuals and information graphics for use and uploading in social media campaigns.
- Work closely with Research Department for analysis and monitoring of trends in social media tools and applications towards the increase and improvement of the use of social media by LTDC.
- Ensure that all social media strategies used by LTDC are in line with brand regulations and social media guidelines.
- Produce accurate and timely weekly reports to SM Department for onward sharing and liaison with various Departments within LTDC for updates and advice on issues that need attention, as well as recommendations on what should be done to improve LTDC’s online presence.
- Engage in development and management of the domestic tourism events.
- Engage in all activities related to fairs and exhibitions.
EDUCATION AND QUALIFICATIONS
- Bachelor’s Degree in Social Sciences, Marketing, Journalism, Communications, Public Relations, Graphic Design.
BACKGROUND, PERSONAL ATTRIBUTES AND KEY SKILLS
- Strong working knowledge of tools like Adobe Photoshop, Illustrator, InDesign, or Figma.
- Knowledge in social media, marketing engagement with social media tools and platforms.
- Photography skills, including ability to operate a drone.
- Sourcing and management of content development and publishing for social networking functions.
- Presentation and good reporting skills.
- Excellent communication, networking and strategic thinking.
- High command in English and Sesotho. Other languages would be an added advantage.
SUBMISSION OF APPLICATIONS
Applicants should submit their application letter, detailed CV and their certified certificates to:
Email: [email protected]
Deadline: 18th September 2026 at 17:00hrs.