THE MARKET
MARKETING AND COMMUNICATIONS MANAGER
Are you a seasoned Marketing and Communications professional / Company with a passion for the culinary world? Are you skilled in crafting compelling marketing strategies that leave a lasting impression on customers? The Market, an up-market contemporary cuisine restaurant and its sister restaurant Shakhi, operating at Maseru Mall and Pioneer Mall respectively, seek a dynamic and creative Marketing and Communications Manager to elevate our brand to new heights.
About Us:
At The Market, we take pride in our renowned contemporary cuisine restaurants nestled in the heart of Lesotho. We offer a delightful blend of delectable dishes and a captivating dining experience. Our commitment to culinary excellence, impeccable service, and a charming ambiance has garnered us a dedicated following of local patrons and international visitors alike. As we continue to expand our reach and deliver exceptional experiences, we are seeking a Marketing and Communications Manager who can bring innovative ideas to the table and drive our brand to greater heights.
Role and Responsibilities:
• Develop and execute comprehensive marketing strategies that align with the company’s brand vision and business objectives.
• Manage all aspects of digital marketing, including website management, social media, email marketing, and online advertising campaigns.
• Oversee the creation of engaging content that showcases our culinary offerings, ambiance, and unique dining experience across various communication channels.
• Establish and maintain strong relationships with media outlets, influencers, and food critics to garner positive press coverage and reviews.
• Plan and execute promotional events, collaborations, and partnerships to attract new customers and retain existing ones.
• Implement customer relationship management (CRM) strategies to foster loyalty and address customer feedback.
• Conduct market research to identify consumer trends, preferences, and competitive landscape to refine marketing strategies.
• Monitor marketing performance metrics and analytics to optimize campaigns and achieve maximum return on investment.
• Collaborate with our culinary team and restaurant managers to ensure a cohesive brand identity and consistent messaging.
• Manage the marketing budget efficiently to maximize impact and ROI.
Requirements:
• Bachelor’s degree in marketing, communications, business, or a related field, and or
• Proven experience (3 years) as a Marketing and Communications Manager.
• A strong portfolio showcasing successful marketing campaigns, digital initiatives, and public relations achievements.
• In-depth knowledge of digital marketing tools, social media platforms, and content management systems.
• Excellent written and verbal communication skills, with a creative flair for storytelling.
• Adept at market research, data analysis, and applying insights to marketing strategies.
• Demonstrated ability to work collaboratively with cross-functional teams and external partners.
• Passionate about food, culinary experiences, and staying abreast of industry trends.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Familiarity with the Lesotho market and cultural nuances is a plus.
How to Apply:
If you are an enthusiastic marketing and communications professional or company with a track record of driving successful marketing campaigns, we want to hear from you! Please send your comprehensive CV or company profile along with a cover letter detailing your relevant experience and why you believe you would be the perfect fit for this role, to [email protected]
Applications will be accepted until 25th August 2023.
Join us on this gastronomic journey, and together, let’s create memorable moments that linger long after the last bite!