Didi Chuxing (“DiDi”) is the world’s leading mobile transportation and convenience platform. The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America, Australia, and Russia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery, and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year.
DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve the world’s transportation, and environmental, and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive, and sustainable mobile transportation and convenience ecosystem for cities of the future.
DiDi uses technology to improve mobility in our world. As such, we always look for people from every background who want to support our vision, through equal opportunity and nondiscriminatory, fair and impartial treatment, completely free of prejudice related to race, nationality, religion, gender, ethnicity, age, political affiliation, sexual preference, marital status, disabilities or family responsibilities.
For more information, please visit: www.didiglobal.com/news
Location: This role will be based full time in Johannesburg, South Africa
Who we are looking for:
We’re looking for an Activation Lead to help us build our brand presence across the SA and support the growth of the company through online and offline campaign activations. You will be part of the SA marketing team and will be presented with the unique opportunity to help establish the brand and drive mass awareness for one of the fastest growing companies in the ride-hailing category. This is a great opportunity to join a brand that is shaping the future of mobility.
- Responsible for the all city marketing campaigns that will help drive DiDi’s awareness and growth in SA
- Driving all online and offline activation campaigns across SA cities.
- Localise the execution of DiDi’s brand strategy to resonate with the city’s cultural references.
- Utilise data-driven decision making to improve the performance of our marketing efforts, prioritizing initiatives based on the highest potential impact.
- Develop Budget and Marketing Campaign Performance trackers.
- Build and execute partnerships with other brands to drive awareness and relevance in SA.
- Activate the brand in different city-relevant customer touchpoints (i.e. events, malls, public areas, hospitality venues).
- Manage stakeholder relationships.
- Understand different attribution models and analyze the different channels for efficient media mix.
- Work cross-functionally and with our Marketing DDirector to help establish the systems and processes that will consistently drive our business growth.
What you need to have:
- 5+ years of experience building and managing marketing campaigns with a mix of digital, offline and BTL experience.
- Experience in working with agencies.
- Strong analytical and numerical skills to frame marketing strategies, understand results and support proposed approaches, with a demonstrated ability to utilize consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.
- Strong ability to influence other areas of the organization and third party in negotiations.
- An ability to effectively provide input on creative development from a local market perspective and work on multiple projects simultaneously in a dynamic and constantly evolving context without compromising on the speed and quality of execution
- Experience in ride hailing, food delivery, fintech, startup and highly dynamic companies is a plus.
- Strong written and verbal communication skills in English.
Desired personality traits
- Possess the ambition to develop a fulfilling career at DiDi.
- Be a self-starter, take initiative, and work well both independently and as part of a team.
- Calm under pressure, good understanding of people and personalities and online behaviors.
- Strong problem solving, analytical, and organizational skills.
- Team player and an all-round people person.
- Display accountable behavior and values – things happen because of you
We’re excited to receive suitable applications and look forward to engaging with you.
We’re excited to receive suitable applications and look forward to engaging with you.