Manager Segment Marketing

By
Selibeng.com
-
773
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Joining Vodacom is more than a job, what we do matters. We don’t just carry minutes, texts and data – we carry people’s lives. And that’s a huge responsibility. If you think for a minute about the people you rely on…the likelihood is they rely on us.

Customers are at the heart of everything we do and we want to make a difference to the lives of our customers, and the communities in which we live and work. We support our people to give something back to the causes that mean the most to them through helping them give time and money to the charities they love.

And what’s it like to work here? We have created an environment where you can look forward to coming to work and are empowered to be at your best. We offer flexibility in how you work that helps you do your job in a way that suits you, opportunities to help you grow and progress throughout your career and a choice of benefits to suit your lifestyle.

Description

Responsible for developing and executing on Vodacom Lesotho Segment strategy for Youth, High-Value and Mass consumer market segments, including segment strategy; proposition development and full lifecycle management, tactical and long term market execution, go-to-market and channel marketing, budget management and overall customer management.


Key Deliverables

Accountable for growth in revenues (i.e. customer numbers, ARPU and mix), and margins incl. cost elements of interconnect costs, acquisition and retention spend.
Development of value proposition and differentiation tactics for the consumer segments.
Create segment specific marketing strategy in support of company strategy and commercial objectives with focus on consumer. Align segments initiatives (incl. product plans) with company strategic themes, differentiation strategy, brand and commercial priorities within other parts of the consumer business units.
Develop new differentiated voice and data propositions against a robust roadmap with consideration of customer needs, Vodacom’s segment plans and brand priorities, emerging technologies and internal capabilities.
Make sure that customer inflow and outflow volume and mix is in line with overall strategy through designing and driving customer acquisition. 
Work with Sales teams to manage inflow value using all commercial levers (pricing, sales incentives, terminal pricing, communication, etc.) 
Work with Pricing team to develop appropriate pricing strategies, tactics and propositions for segment.
Prepare device pricing recommendations to achieve commercial objectives whilst keeping within A&R budget and efficiency targets done in collaboration with sales team and to be executed by Sales.

Job Specific Requirements
Tertiary Qualification(Degree) in Marketing or related field
8-10 years’ experience of which at least four years in a relevant Marketing role.
Experience in telecoms/FMCG will be an added advantage


What’s In IT For You
24 days’ annual leave
Flexible Working
16 weeks paid parental Leave 
Employer Pension Contribution 
Free Access to Vodafone University 
Subsidised handset and monthly data allocation
Subsidised monthly airtime for and your spouse/partner 
Unlimited access to an onsite gymnasium. 
24/7 Professional counselling for you and your family members.  
Enjoy the benefits of working from home
In-house subsidised catering for your convenience 

Apply here!

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