THE BASOTHO ENTERPRISES DEVELOPMENT CORPORATION (BEDCO)
The Basotho Enterprises Development Corporation (BEDCO) is an agency of the Government of Lesotho that was established by an Act of Parliament: BEDCO Act No. 9 of 1980 (as amended).
The Corporation provides the following services to Micro, Small and Medium Enterprises (MSMEs):
- Business Development Support Services.
- Business Capacitation.
- Incubation.
- Facilitation of access to Finance.
- Facilitation of access to Markets.
- Entrepreneurship Promotion.
BEDCO is therefore looking for suitably qualified candidates to join its team in the following position:
POSITION: MANAGER MARKETING, COMMUNICATION AND STAKEHOLDER RELATIONS
Department: Business Enablement
Division: Business Enablement
Term of Contract: Fixed-term contract (5 years).
JOB PURPOSE
Plan and lead the implementation of effective marketing communication of BEDCO’s brand identity and products, and manage partner and stakeholder relations in order to promote the Corporation’s image locally and internationally.
MAIN PERFORMANCE AREAS AND KEY RESPONSIBILITIES
1. Effective Functional Management
- Manage the day-to-day business performance of the Department.
- Lead the development of internal and external communication channels.
- Oversee, mentor, coach and build the capacity of Department staff.
2. Marketing, Communication and Stakeholder Relations Management
- Lead the development of BEDCO’s marketing, communication and stakeholder relations strategy.
- Manage effective communication of the Corporation’s enterprise development programmes and projects for entrepreneurs, various stakeholder organisations, clients and customers.
- Develop and implement an effective flow-through mechanism with stakeholders for continuous engagement.
- Facilitate the conducting of district debates and dialogue forums, including stakeholder forums such as flea markets, to stimulate an entrepreneurship culture and debates.
- Facilitate the production of publication content and material across various communication platforms.
- Conduct and facilitate radio and television programmes, talk shows and other media promotion activities.
- Coordinate the hosting of BEDCO’s stakeholder forum activities.
- Develop and manage an effective stakeholder engagement strategy.
- Identify and participate in market opportunities to promote and advance BEDCO’s brand identity and business.
- Guide the development and maintenance of the Corporation’s corporate identity by management and staff.
- Facilitate MSMEs’ participation in local and international exhibitions and trade fairs.
- Coordinate and maintain effective stakeholder relations and engagement.
3. Business Reporting
- Prepare and submit departmental reports and prepare inputs into BEDCO’s annual reporting activities.
- Submit departmental performance reports to the Board on a quarterly basis.
FOCUS ALLOCATION
- 50% focus on promoting the Corporation’s brand and establishing effective communication channels with stakeholders.
- 50% focus on departmental operational optimisation and efficiency.
JOB SPECIFICATIONS
Minimum Educational Qualification
Postgraduate degree in Communication and Marketing, Media Studies, Journalism and Stakeholder Management, or a related field.
Minimum Experience Required
Six (6) years’ working experience in marketing, communication and stakeholder management, of which four (4) years should be at managerial level, preferably in a corporate environment.
COMPETENCIES
- Leadership and Management: Demonstration of strategic thinking, resource allocation, coordination of people and resources, and the ability to motivate, develop and direct people towards execution.
- Problem Solver: Ability to anticipate and solve problems proactively.
- Analytical: Ability to navigate complex data and provide analytics and predictive scenarios that drive action and decision-making.
- Stakeholder Management: Ability to support and create an inclusive and supportive working relationship and environment for both internal and external stakeholders.
- Risk Management: Ability to identify, investigate, analyse and measure strategic and operational risks early, and develop strategies to manage or mitigate them.
- Effective Communication: Ability to communicate clearly and effectively through both written and spoken communication.
TERM OF CONTRACT
The position will be on a fixed-term contract of five (5) years.
REMUNERATION
BEDCO offers competitive, market-related remuneration commensurate with qualifications and experience.
HOW TO APPLY
Interested, suitably qualified and experienced candidates should email their applications, accompanied by educational certificates and transcripts in PDF format only, to:
Email: [email protected]
The job title must be used as the subject heading.
CLOSING DATE
Friday, 30 October 2026 at 17:00 hours.
DISCLAIMER
Only shortlisted applicants will be contacted. The Corporation reserves the right to appoint suitable candidates who meet the application requirements. No late applications will be accepted.