This role is required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations. Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions.
Ability to orchestrate multiple stakeholders, delivering the highest priority and enterprise wide insight solutions, in a holistic fashion. Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the business.
Function Related Activities/Key Responsibilities:
- Track human trends, comprising Future consumer and shopper tensions and trends, consumer segment, cohort and cultural understanding of Latin America
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Provide a deep understanding of the human and cultural trends impacting Latin America
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Leverage data from social and digital platforms to unearth powerful and actionable insights for the category and IMX leads. Work with listening platforms to track and analyze conversational and behavioral data from a wide range of digital sources – search data, blogs, review platforms and news sites.
Education Requirements:
Related Work Experience:
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Psychology, Behavioral Economics, Cognitive Science, Sociology, Anthropology or a related field, or equivalent practical experience of at least 8+ years
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Deep knowledge of and applied experience with tracking human trends.
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Excellent working knowledge of statistics and the principles of experiment design
Functional Skills:
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Ability to mine social and cultural trends
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Deep understanding of the market and consumers
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Holistic analysis and business question resolution
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Behavioral science
What We Can Do for You: You will be part of the Africa Marketing team where teams are the new heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:
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Make our CULTURE Code inevitable
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Build winning CAPABILITIES
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Change the DNA of our organization to becoming ADAPTABLE
We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.