OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.
MAIN DUTIES:
- Develop GIT/ Respiratory (Lennon Cough, Puma, One Day Flu, Flutex Cough, Laxador, Moviprep, Klean-Prep, Pegicol) portfolio/brand strategy for sustainable business growth and profitability
- Anticipate future trends in GIT/ Respiratory usage and the market environment
- Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
- Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
- Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
- Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
- Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
- Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
- Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
- Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT/ Respiratory
- Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
- Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
- Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
- Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
- Managing wholesalers’ stock holding and backorders.
- Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
- Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
- Lead and utilise both internal and external conferences, congresses to position GIT/ Respiratory brands as foremost in the target audience’s minds
- Sense of urgency in resolution of customer queries
SKILLS & COMPETENCIES:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES
- Commercial acumen
- Analytical skills
- Project management
- Networking ability
- Interpersonal skills
- Ability to perform under pressure
- Self-starter and self-motivated
- Sense of urgency
- Prioritizing and planning
- Verbal and written communication skills
- Aptitude for continuous learning
- Influential and impactful presentation skills
- Adaptability and flexibility in a changing environment
QUALIFICATION & EXPERIENCE:
- Must have a Matric
- Relevant Post matric Commercial /Health Science qualification
- 3+ years FMCG /Marketing industry experience advantageous
- Minimum 2-3 years in sales or marketing role within FMCG/Health segment
- Applicable industry knowledge
- Sound financial acumen
- Proficiency in Excel, PowerPoint, Outlook and Word
- Ability to work on Qlikview models is advantageous
Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before the 26 February 2021. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen entity that will employ the successful candidate. If you have not heard from the HR department within 30 days of this advert closing, please consider your application unsuccessful.
Internal Online Applications must be completed using an Aspen mailing address after having informed their direct line managers of their application.