It’s time to look beyond Facebook for long-form posts

By Nvulane Nhlapo (@NvulaneNhlapo)

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What I’ll briefly share in this piece is inspired by our past forum: Participating in the Digital Economy. It’s boring to reiterate this, Facebook seems to be our internet. There’s so much valuable content we write each day but it seems we keep using the wrong platform.

It might seem right at first. Mainly because we have our friends who make our audience. They normally react and comment on our posts. That’s rewarding and so motivates us to post more content.

However, there’s a bigger picture. We’re bringing solutions that could solve some of the pressing challenges in our day. The insights are kept between us and our friends. And maybe a few people to whom our posts are shared.

More so, we’re engaged in writing and some don’t even see it. We’ve perfected our craft and could write for a living. Given direction and a chance to do so. But the only writing we do is on Facebook posts.

Truth is, we’re far ahead because we’ve already started. We write and have a following. The problem is we can’t see how far we’ve come.

Our writing, research, insights and knowledge-base isn’t archived. Unless one goes to your timeline, they can’t get what you wrote. Even search engines cannot index your content.

In a society like ours where the media is lacking, we can take the lead in content generation and information dissemination.

This can be achieved by utilizing the right platforms. Platforms that favor long form content and have all the tools to support publishing.

It’s easier to get started with blogging platforms like however there are powerful networks like which also bring a social feel on publishing. Medium is an online publishing platform that taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter.

Facebook doesn’t just cut it. Unless one uses Facebook Notes. At the same time, most people don’t seem to leave their blogs for Facebook Notes but have used it as a way just to get started with blogging.

Another alternative to explore is publishing articles on LinkedIn. The Pulse platform on LinkedIn was designed so that professionals could share and consume long-form content.

If you’re a thought-leader and only utilize Facebook posts for writing, then you’re doing an injustice to the web. It remains interconnected because these services relate and have different strengths serving different purposes.