Auto req ID: 237136BR
Accountabilities
Accountabilities
- Consumer Research. Lead ad-hoc consumer insights research projects providing input into the design, management of agencies and key stakeholders autonomously, input into presentations to extract insight to leverage within the business, ensuring that recommendations from the research are implemented.
Brand performance evaluation/ Post evaluation of marketing activities. Monitors brand equity and activities on a quarterly basis. Presenting back to the brand and commercial team with recommendations to ensure we maintain and build our brands.
Consumer Analysis. Preparation and delivery of integrated reports drawing all pieces of information from multiple sources together and connecting the dots to form coherent and insightful reports
Foundational Framing Projects. Support the roll-out of Demand Spaces Segmentation to entrench within the business. Leading projects for opportunities identified for the category. In addition, support relevant projects to understand consumer groups in SA/SSA.
Trends – Identify and drive knowledge of latest consumer and market trends with the broader commercial team
Key skills / Requirements
- Relevant Tertiary Qualification with a strong emphasis on commercial subjects (with review of key subject marks like statistics, economic and finance)
- 3-5 years functional experience
- Passionate, self-motivated, willing to learn and develop.
- An eye for detail and highly numerate with very strong analytical thinking with proven ability to spot trends, synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights
- Lead research projects from brief to final debrief
- Represent insights in cross-functional team on Product, Market and Process Innovation
- Ability to combine data, judgment, and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity.
“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act”
Relocation Eligible: Not Applicable
Job Type: Pipeline