Finding the right niche for your business is one of the most difficult questions that you must answer before embarking on your entrepreneurial journey.
You might think that you’re passionate about eating spaghetti, but can you really make a business out of it?
Your business’s niche should be something that you’re passionate about, obviously. But it should also have the potential to generate at least a reasonable amount of revenue. Without generating some kind of income, you won’t be motivated to continue building the business in the long term.
Some people get lucky and by chance or luck, manage to find a niche that is perfect for them. Others might have to try and try again to get lucky.
Here is how you can select the perfect niche for your business:
Find a niche that you’re passionate about
Without passion, you’re not going to be able to survive in business for long.
If you decide to jump into a business just because it has high-profit margins, you have a high probability of failing.
A niche that does not excite you is not something that you would be happy to pursue for prolonged periods.
If you start a business around something that you love and are passionate about, you will have a much more enjoyable time working to build your business.
In the early days of a business, and even later on, as a founder and owner, you won’t be able to clock out after 5pm.
Without passion, you won’t be obsessed with your business. To make your business stand out, you’re going to have to think of ways to improve your business constantly.
Using your personal brand will help you become more known within the niche of your interest.
Identify if the niche is profitable for the business
A mistake that many entrepreneurs make before launching their business is getting into a niche that won’t be able to generate revenue.
Passion aside, if you want to make your business the primary source of income, you must select a niche that has the ability to generate a profit.
However, if starting a business is something that you want to do for fun, and are not going to depend on it in the future financially, then you can freely go and invest in an unprofitable niche.
Check to see the average sales cycle. If the niche has an extraordinarily long sales cycle, that means that it will take longer for you to get paid. It also means that you will need a lot of people to power through the entire sales process.
You will also need to ensure and evaluate that your niche has the potential to convert customers. A free live chat app can help you improve customer loyalty, which can in turn help you with your conversions.
There are loads of indicators that will let you know if a niche is profitable or not. All you need to do is do your research before jumping in.
See if there is a large enough audience
Another great way to see if a niche is worth investing your time in is to determine how many people are strong followers and believers in the niche.
In most cases, you would want to invest your time and resources into a niche that has a substantial number of people. Without a large enough audience, you won’t be able to have the volume of sales to make a profit.
Let’s say that you’re going to create a new luxury sports car that is ideal for mountainous terrain. Great. Now all you need to do is to go and find a large enough audience to make a profit.
If you can’t sell the car to enough people, you won’t be able to generate massive profits or break-even for that matter.
A simple way to guess the size of the audience in a particular niche is to see how many competitors are present.
A large number of competitors can mean that each of them has a unique selling proposition (USP) that appeals to only a segment of the overall audience. It also means that the audience is broad enough or valuable enough to compete.
Check if the niche is viable for the long term
Niches come and go. It’s a natural process.
Ideally, you would want to select a niche that will stay around for a while. While seasonal niches that are based on a popular trend have the potential to spark a lot of interest, they tend to fade away just as easily.
Finding a niche that will stay around for a long time is not as hard as you might think. There are plenty of things that are not going away anytime soon.
Cafes that are based on a popular TV show will continue to be popular in the foreseeable future. Similar businesses that have a large audience will continue to be profitable as long as their audience sticks around and doesn’t move on to something else.
Test your product before going all in
You think you’ve found the perfect niche. Great. What should you do next?
Well, a mistake that most first-time business founders make is that they go all in without thinking of the consequences.
The first thing that you should do after identifying your niche is to come up with a prototype or MVP (Minimum Viable Product) that you can experiment with and test.
Let your target audience use the minimum viable product and find out what they think about your product. Take into consideration any suggestions they give and mold your product to suit their needs.
At this stage, it will be much easier to make any changes to your product.
By taking this extra precaution, you are making sure that your product can make its place in the niche.
Finding the perfect niche for your business is going to take time and a lot of research on your part. It would be best to spend an adequate amount of time researching all possible niches that you can start a business in before actually starting.
Finding a niche that suits your personality will ensure that your business succeeds. But finding the right niche is only the first step in starting a business. Your actions and decisions, later on, will decide the fate of your business.
Hamzah Adil is a young digital marketing executive who enjoys writing about business and entrepreneurship. He is currently working for a startup that has developed a live chat application called SwiftChat. Live chat software help businesses provide instant customer support to their online visitors.