We looked at how you should go about developing an application. You need to find out why and where your competitors are failing.
Knowing the causes of failure and learning the reasons will provide the opportunity to solve problems without encountering these problems.
The first step is to listen to customers’ failures first hand and to find solutions in order not to encounter those problems and to get rid of them without ever encountering them.
We have seen the benefits of mobile applications to businesses and companies. We examined the profit and advantages of having a mobile application for companies. Another point to know is to create a mobile application, as everyone has mobile applications. You can’t do that.
Mobile applications provide access to new customers, existing customers and to strengthen interaction with the staff to increase the efficiency of the mobile app you are creating.
Before creating a mobile application, you have to answer some questions. What client-centric key performance will my app address show?
What is the reach of current and potential customers?
Will the application I have be better than my competitors’ applications?
With these questions you will answer, you can start the process of getting yourself involved in twelve steps.
What is Expert Mobile Application Strategy Basics?
Step 1: Value Proposition;
If your application is available, it should not be exactly the same as your e-commerce site. It should offer users more than just information and a working environment.
Downloading these apps based on a simple reality is a sincere act.
As a user, you take the time to download an application that will add value to you in the long run to your most personal device. There is no more personal situation than that.
Because the application download process is not easy, you need to create a unique interesting offer for your new digital product.
A well-executed value proposition will ensure that your application is preferred.
Step 2: Market Research and SWOT Analysis;
SWOT analysis is a design strategy that helps companies or entrepreneurs identify strengths, weaknesses, opportunities and threats without being tied to a particular business idea.
The purpose of SWOT analysis is to reveal the “unexpected” surprises connected to the project before investing time and money in the project.
It will make it easier for you to direct your project by letting you learn the “strengths, weaknesses, threats and opportunities” that you should know before starting the project.
Step 3: Determining the Goals of Your Mobile Application;
Setting reachable goals is an essential stage for mobile application development.
By determining the priority, you will determine the course of action within a few weeks and months. This target will show you where you want to go by indicating your current location and what route you should follow.
Step 4: Brainstorm Application Use Cases and Ideal Types of Users;
Once you have determined the application goals, start to determine the usage areas first hand. Usage examples; It is a great choice for user participation and general usability.
Don’t bother planning every single use case imaginable, just work on primary goals. Primary uses must be clear, applicable, and easy to understand.
Create designs for a specific audience and perfect enhancements. You create the perfect design for your ideal users. With a simple catchy connection, you are guaranteed success.
Step 5: Clarify Your Application’s Ways to Make Money;
The golden rule of practice is “self-sustaining.” Mobile applications that cannot do this, unfortunately, cannot achieve success.
As most users prefer to download free mobile apps, how do we make money from the apps?
The monetization model is critical as the application is aimed to be long-lasting.
Start Development – Planning
After determining your mobile application strategies such as ideal target audience and planning, monetization model and analysis, the boring part of the job is over and you are about to start the real fun.
You are equipped to build your application and are in a position to make strong decisions
Step 6: Determine the Application Framework;
You must log in as fast as you start to work. You should plan for the fastest possible turnaround. You must create the most important steps in mobile application development.
Decide which platform you will be on
You need to decide whether to make an Android application, an iPhone app development company or a Windows application. You have to decide whether to choose both or all three.
Hint; Nobody creates Windows apps anymore.
Native or Hybrid?
You need to decide whether it will be native, third party, carrier specific or hybrid. These decisions have a huge impact on application functionality and type.
Native applications; It is faster. It is much easier to discover in app stores. It can fully utilize the native features of smartphones. Even working in offline mode will not fail.
Hybrid applications; It is much cheaper to take advantage of one codebase to build apps based on iOS and Android. It will be difficult to take advantage of local features. However, it is much faster at bringing it to market.
Plan Your Technology Stack
In this section, you need to brainstorm about the technologies to be used with the team that will prepare your application.
You can plan your technology that will provide the maximum return on investment in your future.
Planning the Application Data Strategy
No application offers a solution that you can do everything. Therefore, you need to decide which data will be released from the store with your application.
It is not enough to decide what data to contain in your application. The most important thing is your application development and how you will protect and use this data. Therefore, it is important to determine the data processing strategy.
7. Step: Working with the Right Team;
When it comes to mobile application development, you are as good as the team you work for.
Building a team of top-notch app designers, developers, and strategists that will not only make your product stand out, but also take the market by storm, is critical to your application quality.
The right team creates a top-notch design, while the wrong team design will negatively affect it.
“Ekip Mobil” is the key to the application.
Step 8: Define the Product Roadmap and Detailed Requirements;
A strategically produced product can survive for a very long time. Success will follow only if it has well-planned product roadmaps for mobile applications.
It is necessary to make both short and long term planning.
After determining the goal, you can determine the product and roadmap. You must make sure that the goals are clearly stated and defined.
Realization and Application of the Concept
If you have followed the steps in this article, you have come a long way.
The eight steps I have just described are the most difficult and frustrating parts of developing an application. However, they are the most important parts.
Step 9: Application Designs That Surprise the Users;
Great application designs need to be uncomplicated, simple and simple. However, creating a simple design is an extremely difficult form of design.
Your priority should always be to create simple designs. You need to plan well what you want to achieve with this application you want to have.
Step 10: Criticize the Application;
Your app design is great. You have won the appreciation of your target users with your prototype design. You can now move on to the Second stage.
Build the real application.
As your application begins to take shape, you need to make quick adjustments. As the development phase continues, making changes will be much more complicated.
Step 11: Test, Test and Retest Your Application;
Testing, testing and testing should take the characteristic of a rule in mobile application development.
Long working hours, countless efforts and trials are just for developing a mobile application. We expect the result to be positive.
Bad user experience and negative reviews will upset you.
You should always keep your testing processes fresh and up to date. You should prepare it with a data room. You must create the test scenarios with a text plan. The app will continue to evolve as we continue with updates. Do not forget to replace old data with new data.
Step 12: Publish, Watch and Optimize;
We have come to the last step to develop mobile applications.
This step will ensure your launch is smooth. Your launch date is not just a specific date to put your app for sale or to promote it.
It offers lots of interviews, feedback and the opportunity to prepare for the next step.
Emily has over 5+ years’ experience in marketing and her expertise spans both B2B and B2C companies. She is passionate about developing brand strategies that inspire and transform brands.