Invitation to Apply
Lesotho Tourism Development Corporation (LTDC)
Position: Head Strategic Marketing
Deadline: 25th April 2025
Contact: [email protected] | Tel: +266 2231 2238
Job Summary
The Head of Strategic Marketing at the Lesotho Tourism Development Corporation (LTDC) is responsible for developing and implementing comprehensive marketing strategies that elevate Lesotho as a premier tourism destination. This role involves developing and executing the LTDC’s Marketing Strategy; overseeing marketing campaigns, market research, brand management, and stakeholder engagement to enhance the visibility and attractiveness of Lesotho’s tourism offerings. This role is pivotal in shaping Lesotho’s image and promoting its unique cultural, natural, and historical assets on the global stage.
Strategic Marketing Leadership and Planning
• Develop and implement a strategic marketing Strategy and Annual Plans that align with LTDC’s mission to promote tourism in Lesotho.
• Set marketing goals and strategies to drive tourism growth and enhance the organization’s market position.
• Align marketing initiatives with LTDC’s goals and collaborate with relevant stakeholders.
Market Research and Analysis
• In collaboration with Research Department, conduct thorough market research to identify trends, opportunities, and challenges within the tourism sector.
• Analyze competitor activities and visitor preferences to inform strategies and initiatives.
Brand Management
• Develop and manage the LTDC brand, ensuring consistency in messaging and visual identity across all platforms.
• Create and implement brand awareness campaigns to position Lesotho as a desirable travel destination.
• Represent Lesotho at global tourism events, conferences and exhibitions to promote the country’s tourism brand.
Campaign Development
• Design and execute integrated marketing campaigns across various channels, including digital, print and social media, to showcase Lesotho’s unique attractions.
• Promote partnership opportunities with tour operators, hospitality providers and other key players in the tourism ecosystem.
• Collaborate with creative teams to develop compelling marketing materials and content.
Digital Marketing
• Oversee the development and management of LTDC’s digital marketing strategies, including website optimization, social media engagement and online advertising.
• Utilize data analytics to assess the effectiveness of digital marketing efforts and make data-driven adjustments.
• Ensure the effective utilization of digital platforms, including social media, search engine optimization (SEO) and content marketing to reach a global audience.
Budget Management
• Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing objectives.
• Monitor expenditure and report on budget performance to executive management.
Performance Management
• Establish key performance indicators (KPIs) and frameworks to measure the impact of ROI in marketing strategies and campaigns.
• Prepare regular reports on marketing performance, providing insights and recommendations for continuous improvement.
Stakeholder Engagement and Collaboration
• Build and maintain relationships with tourism stakeholders, including government agencies, private sector partners, travel agencies and local businesses, to promote collaborative marketing efforts and sustain a supportive tourism ecosystem.
• Build and nurture strong relationships with local, regional and international stakeholders.
• Engage with local communities to highlight and promote tourism offerings.
Team Leadership and Development
• Recruit, train and lead high performing marketing team
• Managing a marketing team and ensuring they are working together to achieve goals
• Foster a culture of innovation, collaboration and continuous learning within the team
Education and Qualification
• Master’s Degree in Marketing, Business Administration, Tourism Management, or a related or equivalent field.
• A minimum of seven (7) years of experience in strategic marketing, preferably within the tourism or hospitality sector, with at least three (3) years in a leadership role.
Personal Attributes
• Strategic Thinker: Ability to develop and implement long-term marketing strategies that align with organizational goals.
• Creative and Innovative: Strong creativity to design impactful marketing campaigns and initiatives.
• Analytical Skills: Proficient in data analysis and interpretation to inform marketing decisions.
• Excellent Communication: Strong verbal and written communication skills, with the ability to engage diverse audiences effectively.
Application Process
Interested candidates should send their resume to: [email protected]
For More Information Call: HR +266 2231 2238
Disclaimer: If you do not hear from us within two weeks after the closing date, please consider your application not successful.