Growth Marketing Specialist

This is a remote position.

• Rocket.Chat is looking for a systematic thinker that has experience with business growth through data analysis application across the entire prospect-to-customer funnel.
• You will be entrusted with overseeing and optimizing the acquisition and retention of subscribers to our platform, employing marketing strategies and data analysis to drive company growth.
• This requires a holistic view of multiple initiatives and suggesting improvements to growth inbound/outbound generation and customer retention.

Responsibilities

• Optimize full marketing funnel for growth, from awareness through retention.
• Work with and report on AARRR Metrics or comparable framework (Acquisition Activation Retention Referral – Revenue)
• Analyze, recommend and lead the implementation of growth initiatives. Find the highest ROI leaks in our pipelines and fix them
• Architect strategy for, test and optimize campaigns across digital marketing and advertising channels for conversion rate and retention optimization. Key Channels: Paid Ads, Social Media Presence, Website structure, Website content, Email Campaigns and automations
• Keep track of website, run conversion tests, improve UI and SEO
• Implement A/B testing scenarios.
• Design and optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Build analytics and reporting framework, and execute optimization of growth drivers to minimize leakages in marketing and retention funnels

Requirements

• Strong verbal and written English communication skills.
• At least 3 years of experience working as a Growth Marketer / Growth Hacker (acquisition and retention) or highly related positions, ideally at a consumer wellness startup or established brand
• Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and translate analytic data into strategic insights that drive successful marketing programs. Such as: increase site usability, create viral marketing, and increase conversion rates.
• Demonstrated success in contributing to customer growth by building scalable programs. Send over details.
• Cross-channel strategy experience; know how to use multiple channels including organic and paid social, PPC, blogs, email marketing, and more to drive quality traffic to websites, landing pages, and key pieces of content
• In-depth knowledge of SEO / SEM factors and key algorithm updates
• Extensive hands-on experience with data analytics and A/B testing tools
• Knowledgeable about the execution of referral marketing
• Domain expertise in UI/UX conversion optimization best practices
• Understanding of Channel CRO & Website CRO principles and hacks
• A deep interest in bringing a company through Series B and beyond
• Plus: Applicable knowledge of HTMLand CSS

Benefits

• Wherever you are our goal is to make your routine as a Rocketeer feel enjoyable, exciting, and comfortable, so if you are remote or working from our office in Porto Alegre (Brazil) you ll receive a set of benefits to improve your work experience!
• They include a flexible schedule, fun colleagues on 4 continents and vibrant company culture, celebrations and Happy Hours, no dress code, remote work as you wish, unlimited Paid Time Off, and English and tech courses.

About Rocket.Chat

• Today one of the largest open-source projects in the world with more than 1000 developers, Rocket.Chat has advanced as a platform that empowers people to collaborate with others while empowering individual teams to fully customize their platform to meet their unique needs.
• As Rocket.Chat we believe in collaborating to create a more collaborative world! See yourself in that? So apply now!