Growth Marketer

$40k – $75k • 0.0% – 0.25%

About Reedsy
We’re here to give authors the tools and resources they need to create beautiful books. Our curated marketplace gathers the industry’s best publishing professionals — the likes of Stephen King’s designer, Neil Gaiman’s editor or Walter Isaacson’s publicist.

We’ve grown to a community of 500,000 authors and over 2,000 freelancers in just a few short years, while picking up a number of industry awards along the way

Want to help us? Cool, keep reading!

Description
As most of our traffic is coming from content/SEO, we’ve put in place a number of lead generators (add-on’s, courses, modals, email campaigns, etc.) to acquire more users. Your role is to increase conversion throughout the entire funnel so authors eventually hire professionals on our marketplace.

You will:

• Run our email marketing strategy to increase our open/click rates. This includes our weekly newsletters, our courses (https://blog.reedsy.com/learning/) and all the reactivation email campaigns that have been designed based on user interests/origin.
• Help us segment our audiences for every new content we create and design new email campaigns for them;
• A/B test modals and lead magnets to increase top and mid-funnel conversion. We have published hundreds of post and receive enough traffic to make this quite fun ?
• Create or commission new photos or designs.

Person Specification:

• “A/B testing” is your favorite keyword
• Experience optimizing conversion
• Email marketing experience
• Experience designing segmented email funnels to qualify leads
• Familiarity with Google Analytics and other analytics tools
• Both very analytical and highly creative individual — we don’t want to see boring ugly modals on the site ?

Bonus Points

• Previous experience working for a marketplace and/or in a creative industry
• A good dose of ambition, as well as a great sense of humor
• Multilingual

Hires remotely in: Canada • Europe • United States • United Kingdom • Remote

Job type: Full-time

Visa sponsorship: Not Available

Experience: 4+ years

Skills

• Analytics & Reporting
• SEO/SEM
• Conversion Optimization
• Email MarketingContent Management
• A/B Testing
• Content Strategy
• AnalyticsContent Marketing
• Content Writing
• Conversion Rate Optimization
• Growth Strategy and Execution
• Email
• Growth Hacking
• Email Newsletters
• Analytical skills
• SEO and Website Analytics
• Growth Marketing